Posted: September 19th, 2022

2-1 Assignment: Project Outline

 TESLA CHOOSEN COMPANY

Overview

Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlines that include careful consideration of a company’s mission, opportunities, and risks can help ideas gain momentum and snowball in significance.

Scenario

Now that you have written a blog post identifying critical elements needed to support the rationale of your project, outlining specifics is key! These specifics will be used in an upcoming elevator pitch you will submit to senior management in Milestone One. Before management will approve exploring the idea for new opportunities and funding, they have key performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward.

Prompt

Using

MarketLine

,

Yahoo Finance

, and the company’s investor relations webpage, continue your investigation of the company you selected in your Module One blog post. Specifically, look at the company’s profile, financials, and SWOT analysis.

Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor retention rate, social media engagement, or email open rate.

Draft a project outline that presents a prospective timeline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your outline are:

  • The intended customer: Describe the intended customer or customer profile for the new product or service.
  • Opportunities in the market: Explain the opportunities in the market based on your research.
  • The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.

    Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable.

Your contribution will be evaluated based on the quality of the input.

Guidelines for Submission

Use the

Module Two Assignment Template Word Document

 to submit your project outline as a Word file. Sources should be cited according to APA style.

PROJECT OUTLINE for [PRODUCT or SERVICE NAME] 3

[
Note: To complete this template, replace the bracketed text with your own content. Remove this note before you submit your outline.]

Project Outline: [Name of Your Product/Service] for [Name of the Company]

[Your Name]

PROJECT OUTLINE for [PRODUCT or SERVICE NAME] 1

Southern New Hampshire University

About [Product or Service Name]

[Include in this section a brief overview of your new business idea, product, or service for your selected company.]

Goals

[Outline the goals and objectives of your project.]

Target Customer

[This section should center on the intended customer segment for your proposed product or service. Describe the customer profile or market segment including their need for this product or service.]

Market Opportunity

[Describe the current and potential market opportunities for your product or service.]

Financial Opportunity

[Describe the financial outcomes, such as an increase in cash flow and top-line revenue, that the project presents for the company. Explain whether the project will be cash flow positive and profitable or whether it will be profitable in a different way.]

Timeline

[Provide a brief timeline of how you think your product or service should be developed and launched.]

References

[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]

9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 1/6

BUS 400 Module One Blog Rubric
Activity: 1-2 Blog: Project Analysis

Course: BUS-400-R1710 Driving Business Opportunities 22EW1

Name: Jennifer Moore

Criteria Exemplary Proficient
Needs
Improvement

Not Evident Criterion Score

Value

Proposition

13.6 / 16

Criterion Feedback

Jenn, you provided an accurate description of Tesla’s value proposition.

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Describes the

company’s

value

proposition

8.8 points

Shows

progress

toward

proficiency,

but with

errors

or omissions;

areas f

or

improvement

may include

descriptions

that are

missing key

components or

cursory

description in

general

0 points

Does not

attempt

criterion

9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 2/6

Criteria Exemplary Proficient
Needs
Improvement

Not Evident Criterion Score

Profitability
13.6 / 16

Criterion Feedback

Thank you for confirming

profitability.

SWOT

Analysis:

Strengths

8.8 / 16

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Determines if

the company

is currently

profitable

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

determinations

that are

incorrect or

lacking

research

0 points

Does not

attempt

criterion

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Explains the

company’s

main strengths

that can be

leveraged to

create a new

product or

service

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

incomplete

explanations

or SWOT

analysis not

included

0 points

Does not

attempt

criterion

9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 3/6

Criteria Exemplary Proficient
Needs
Improvement

Not Evident Criterion Score

Criterion Feedback

Jenn, your SWOT analysis accurately reflected the strengths of the company but did not reflect

on how they can be leveraged to create the new product/service. FYI, the new product/service

is one that does not currently exist, it is one that you design, not one that is already in design

by the company. This whole project is about you identifying an innovative product/service to

pitch to your company and doing the research all through the course modules to convince

management to commit to the creation and launch of your new and innovative idea.

Product or

Service

Singularity

8.8 / 16

Criterion Feedback

You did not identify the new product/service you are pitching. Remember, the product/service

should be unique.

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Identifies what

is unique about

the new

product or

service

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

explanations

lacking detail

or

product/servic

e that is not

unique

0 points

Does not

attempt

criterion

9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 4/6

Criteria Exemplary Proficient
Needs
Improvement

Not Evident Criterion Score

New Product

or Service

Projections

8.8 / 16

Criterion Feedback

You did not identify the new product/service you are pitching. You will need to research the

companie’s projections as well as estimate how your new product/service will affect

profitability.

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Describes how

the new

product or

service can

improve

profitability

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

descriptions

lacking detail

or

product/servic

e does not

improve

profitability

0 points

Does not

attempt

criterion

9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 5/6

Total 70.6 / 100

Criteria Exemplary Proficient
Needs
Improvement

Not Evident Criterion Score

Articulation

of Response

8.5 / 10

Citations and

Attributions

8.5 / 10

Criterion Feedback

You used both in-text and reference citations. Great! One thing to check is the in-text citation

for the SWOT data.

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Clearly

conveys

meaning

with

correct

grammar,

sentence

structure, and

spelling,

demonstrating

an

understanding

of audience

and purpose

5.5 points

Shows

progress

toward

proficiency,

but with errors

in grammar,

sentence

structure, and

spelling,

negatively

impacting

readability

0 points

Submission has

critical errors

in grammar,

sentence

structure, and

spelling,

preventing

understanding

of ideas

10 points

Uses citations

for ideas

requiring

attribution

,

with few or no

minor errors

8.5 points

Uses citations

for ideas

requiring

attribution,

with

consistent

minor errors

5.5 points

Uses citations

for ideas

requiring

attribution,

with major

errors

0 points

Does not use

citations for

ideas requiring

attribution

9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 6/6

Overall Score

Exemplary Proficient Needs Improvement Not Evident

2

1-2 Blog: Project Analysis – Tesla, INC

Student’s Name

Course Name

Course Number

Professor

Due Date

1-2 Blog: Project Analysis – Tesla, INC

Tesla, Inc. is a multinational automobile and clean energy entity headquartered in Austin, Texas, United States. The company is known to manufacture electric vehicles, solar panels, solar roof tiles, grid-scale battery energy storage, and other products. Tesla is among the most valuable entities in the world with a market cap of over 920 billion United States dollars (CNBC, 2022). Tesla is also among the world’s leading companies when it comes to solar energy. According to reports, Tesla Energy is among the leading suppliers of battery storage systems around the globe. In this paper, I will analyze the company’s value proposition, profitability, current SWOT, and potential new and unique product or service.

Value Proposition

Tesla designs, manufactures, leases, and sells electric vehicles, as well as, energy generation and storage systems. It sells this product in the United States, China, and Europe. Tesla’s value proposition is categorized into three elements: automobile innovations, infrastructure innovations, and innovations in batteries (Li et al., 2021). Tesla produces innovative products, including electric cars. Electric cars are associated with lower operating costs, easier maintenance, and lower fuel prices. This is partly due to the latest innovations in batteries. This innovation has allowed Tesla to make recharging quicker and batteries cheaper. Tesla has also built supercharging stations in multiple areas across the country to allow customers to charge their vehicles at any time.

Profitability

Tesla is currently profitable. In the first quarter of 2022, the company reported a total profit of 3.3 billion United States dollars (Ewing, 2022). It also reported over 18 billion dollars as revenue. That is around an 80% increase from the 2021 estimate. In the first quarter of 2021, Tesla reported a total of 10.4 billion dollars as revenue. The profit largely surpassed investor expectations.

SWOT Analysis: Strengths

Tesla’s key strengths are its distinctive position in the automotive market and robust sales growth (refer to figure 1.0). These two aspects contribute to the company’s growth and development. As of now, Tesla leads the auto market for luxurious electric vehicles. This market differs from the market for luxurious gas-powered cars and the market for less costly electric vehicles (Trefis Team, 2015). As the sole player in the market, Tesla has built the infrastructure needed to ensure the proper operation and maintenance of these cars. This entails building supercharging stations, service stations, as well as battery, swapping stations. Besides that, Tesla has always reported robust sales growth. This is because there is high demand for electric vehicles.

Figure 1.0: Tesla SWOT analysis.

Product/Service Singularity

Tesla is set to produce Roadster, Cybertruck, and Semi. These are new car models that will be arriving in 2023. The most unique aspect about these products is that they will have the self-driving capability to enhance convenience and safety.

New Product/Service Projections

The new models can improve the company’s profitability. Tesla is dominating the electric car market in the United States, with around 70% market share. Reports indicate that this share is reducing as more electric vehicles are introduced in the market (Lambert, 2022). But with the production of Roadster, Cybertruck, and Semi, Tesla will be able to maintain its market position.

References

CNBC. (2022). Tesla Inc. Retrieved from:

https://www.cnbc.com/quotes/TSLA

Ewing, J. (2022). Tesla’s profits jumped in the first quarter, but challenges loom. The New York Times.

Li, Y., Lin, J., & Xu, S. (2021, September). Analysis of Tesla’s Business Model: A Comparison with Toyota. In 
2021 International Conference on Financial Management and Economic Transition (FMET 2021) (pp. 30-39). Atlantis Press.

Lambert, F. (2022). Tesla (TSLA) still dominates US electric car market with 68% market share. Electrek. Retrieved from:

Tesla (TSLA) still dominates US electric car market with 68% market share

Trefis Team. (2022). Tesla’s Unique Position In The Car Market Is One Of Its Biggest Strengths. Forbes. Retrieved from:

https://www.forbes.com/sites/greatspeculations/2015/07/02/teslas-unique-position-in-the-car-market-is-one-of-its-biggest-strengths/?sh=382e45533ad7

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