Posted: August 1st, 2022

Business plan outline

For this assignment you will develop a business plan outline and a written executive summary of the key concepts of the business plan.  Your target for this assignment is the Company you identified in the Business Plan Development assignment.  You are not actually creating the video submission in this assignment, but you are creating the content you will present in your final presentation video.

Listed below are the typical elements that are found in most simple business plans.  Each section expresses details that are important to the plan  and its goals and objectives as they relate to the overall growth of the organization.  Some business plans focus on niche opportunities or special projects.  Some are for the firm as a whole.  In most cases the Executive Summary is developed after the full plan is completed and is used to bring all areas of the organization on board with the plan and how it will be achieved.

Your objective is to create a niche element for the  company you have identified and develop a simple business plan using these headings. 

For example:  Southwest Airlines is a key employer based in Dallas.  They fly to Hawaii and an interesting niche business plan might be to develop more of a first class approach for flyers on this route.  Listed below are some of the elements that would be important to developing this business plan.  From them you can develop a 3 to 5 minute presentation of an Executive Summary of the plan.  Your objective is to do the same for the company you have selected, and the business plan idea you have created.

Company

Notes

Executive Summary

Current Marketing Situation

Market Description

Product Review

Competitive Review

Distribution Review

SWOT

Strengths

Weaknesses

Opportunities

Threats

Objectives and Issues

Marketing Strategy

Positioning

Product Strategy

Pricing Strategy

Distribution Strategy

Communications Strategy

Marketing Research

Marketing Organization

Action Programs Metrics

1st Quarter/Year

2nd Quarter/Year

3rd Quarter/Year

4th Quarter/Year

Pro Forma Budgets/Financials

Additional Controls

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