Posted: August 21st, 2021

BWT case study

From the Marketing Case BWT each student may consider the case from a global perspective or from their own country’s perspective. This is a continuation of the mid term assignment.

Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.

Questions:

You need to prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product Development.

Describe the strategic decisions that you will apply to the marketing mix. o Product

o Distribution

o Price

o Communication(IMC)

Marketing Plan proposal

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