Posted: September 4th, 2022

chat0 Marketing Audit 1,6000 Words Due 30/7/2022 9.00AM UK TIME profile mee1707 1.3 (2) Chat MAINSIMILAR QUESTIONS Goto bid (accepted) Management homework help marketing Audit Produce a marketing audit that would support a marketing plan for a company o

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Marketing

Audit

1,6000 Words Due 30/7/2022 9.00AM UK TIME

mee17071.3 (2)Chat

  • MAIN
  • SIMILAR QUESTIONS

Goto bid (accepted)

marketing

Audit

Produce a marketing audit that would support a marketing plan for a company of choice in one of the sectors.

A literature review of the concepts of Segmentation, Targeting, and Positioning, as well as STP as a tool.

Apply these concepts to an industry of the choice. How should a company make their STP choices? Specifically explain the process and decision making factors for a general company in that industry.

Describe/analyse a series of decisions that a typical company might make as a part of their STP analysis. 

1,600 words DEADLINE 30/7/2022 UK TIME

PLESE READ THE BRIEF CAREFULLY 

MUST FOLLOW ALL OUTCOMES. WILL RATE AFTER FINISHED.

Marketing Management

Assignment – Individual Portfolio

NAME

UON ID

SUBMISSION DATE

1/8/2022

MODULE

ASSIGNMENT 1

WORD COUNT

1600

LECTURER

SALLY LO

Table of Contents
Introduction:
PEEST
Micro Analysis
Porter’s 5 forces analysis
Competitor Perceptual Map
Internal Analysis
Strategy review
Functions review
Productivity review
TOWs and Strategic analysis
Appendices
Appendix 1: Company overview
Appendix 2: Macro analysis
Appendix 3: Micro analysis, customer segmentation, 5 forces and competitor perceptual map
Appendix 4: Internal analysis, marketing capabilities, marketing assets, 7Ps, and CBBE model.

Page | 2

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Marketing Management – Post Graduate Diploma in Management

Page 1 of 8

AMITY GLOBAL INSTITUTE

Marketing Management
Post Graduate Diploma in Management

Year: 2022/2023

08 Pages

Marketing Management – Post Graduate Diploma in Management

Page 2 of 8

Introduction to the Module

Marketing Management is an essential management & leadership competence to guide senior
management in today’s increasingly dynamic & complex environment. The marketing management
module will equip senior and aspiring senior managers with the skills to help shape organisational
success. A cornerstone of this is the value of leadership and planning of marketing activity.

Marketing Management is a critical organizational mechanism for creating & sustaining superior
performance in the marketplace. The module will centre around two central tenets of marketing
strategy formulation:
(1) Focus on the customer
(2) The creation of competitive differentiation and competitive advantage.

Moreover, the module will give participants a strategic perspective of marketing management with
respect to the analysis, planning, implementation and control of marketing activities.

LEARNING OUTCOMES

On successful completion of the module, participants will be able to:

Knowledge and Understanding
a) Justify, using robust practical and theoretical evidence, the application of marketing across a

variety of orgainisational contexts.
b) Apply a range of analytical models and conceptual tools and techniques in the marketing

decision process, in particular with respect to environmental analysis, marketing planning and
control to produce superior marketplace performance.

c) Critically select and apply relevant marketing theories, conceptual models and frameworks in
the development of marketing strategies within a dynamic business environment.

d) Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-
functional aspects of business & management with the goal of enhancing long-term shareholder
value or other measures of success.

Subject Specific skills
e) Synthesise complex organisational based information, together with dynamic external data into

effective marketing lead planning strategies.
f) Create an implementation plan, by which the marketplace strategy may be made effective.

Key Skills
g) Demonstrate an ability to work effectively in a leadership role in order to carry out marketing

tasks linking theory to practice.
h) Make discriminating use of a range of learning resources in order to solve organisational

marketing related problems.
i) Communicate the solutions arrived at, and the thinking underlying them, in verbal and written

form.

Marketing Management – Post Graduate Diploma in Management

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1. Assessment

The assessment for this module consists of two forms of assessment. Submission dates are as
indicated.

Part Type of
assessment

Word limit

Mark Submission method Submission
dates

1 Written
Assignment– 1
Marketing audit

1600words 40% Online submission:
assessment@singapore.amity.edu

NO LATER THAN:
1 August 2022

2 Written
Assignment– 2 STP
analysis

2400words 60% Online submission:
assessment@singapore.amity.edu

NO LATER THAN:
5th September
2022

Written Assignment 1 and 2

Assignment Questions
Mark

Learning
Outcome

1.You are to produce a marketing audit that would support a marketing
plan for a company of your choice in one of the sectors: mobile
network providers, fashion clothing, automotive or charity and
should focus on the country where you are based. Make sure it
contain the following analysis: macro, micro and internal analysis.1
page TOWs matric and key challenges summary

40

a,b,c,d

2a. Write a literature review of the concepts of Segmentation,
Targeting, and Positioning, as well as STP as a tool.

20

c,e,f,g

2b. Apply these concepts to an industry of your choice. How should a
company make their STP choices? Specifically explain the process
and decision making factors for a general company in that
industry.

20

2c. Describe/analyse a series of decisions that a typical company might
make as a part of their STP analysis. Do not do a full STP analysis
of your company. You should write about how the decisions are
made, not what the decisions are.

20

TOTAL MARKS 100%

All coursework assignments and other forms of assessment must be submitted by the published

deadline which is detailed above. It is your responsibility to know when work is due to be submitted

– ignorance of the deadline date will not be accepted as a reason for late or non-submission.

You are requested to keep a copy of your work

Marketing Management – Post Graduate Diploma in Management

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2.0 Additional Information

2.1 Grading Scheme

Amity Global Institute uses the following grading scheme for its courses.

Grade Range of marks

Distinction 70%+

Merit 60% – 69%

Pass 40% – 59%

Fail 0% – 39%

Note: In case of multiple assessment types, the students’ marks (Grade/ Classification) will be
decided according to the aggregate weight age of the assessment types.

2.2 Progression criteria

Amity Global Institute courses are modular and there are no pre-requisite modules. Hence the
concept of ‘progression’ to the next level does not apply to the Amity Global Institute courses.
Students who have failed a module may choose to re-take the module. Hence, a progression
criterion at Amity Global Institute is student progression to the next level of the programme or to
the next educational level.

2.3 Award criteria

When the students have completed all the sufficient modules and amassed enough credits, they
graduate. All assessments are held every semester, and a student if fails can retake the assessment
without any difficulty or time lag.

2.4 Appeal Procedure

• Students who have not passed their modules may submit an appeal for review of results
using AGI- SS-FRM-020 Results Appeal Form through the Student Support Officer giving their
reasons.

• This appeal must be submitted within 1 week of the release of exam results.

• The Student Support Officer passes the Appeal Form to the Principal, who obtains the
response from the teacher/marker on the merit of the appeal.

• Principal then submits the appeals with the teacher’s response to the Examination Board for
decision.

• The Principal communicates the decisions of the Exam Board to the students of the outcome
of their appeal and the same is updated in the results in the Examination Register and the
student is issued with the revised Results Notification Letter. (subject to any changes in the
results)

• Amity Global Institute works within the following timelines for processing and release of the
final exam results and appeal results.

Marketing Management – Post Graduate Diploma in Management

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a) Release of final exam results – within 4 weeks after completion of the final paper of
the examination

b) Release of appeal results – within 4 weeks from the official date of release of the
exam results (or 3 weeks from the close of the appeal period)

• Amity Global Institute returns the examination scripts / assignments to students after 4
weeks or more from the official date of release of the examination results.

• A student whose appeal is unsuccessful may apply to Amity Global Institute to take a re-test
(also referred as re-sit) with payment of a re-test fee. This application must be submitted
within 1 week of the release of the appeal results. If the student fails the re-test, he must
either repeat the module in order to accumulate the required number of passed modules for
graduation.

• A student who chooses not to appeal may apply to Amity Global Institute to take a re-test,
with payment of a re-test fee, within 1 week of the release of the exam results.

2.5 Assessment Offences

As an academic community, we recognise that the principles of truth, honesty and mutual respect
are central to the pursuit of knowledge. Behaviour that undermines those principles weakens the
community, both individually and collectively, and diminishes our values. We are committed to
ensuring that every student and member of staff is made aware of the responsibilities s/he bears in
maintaining the highest standards of academic integrity and how those standards are protected.

You are reminded that any work that you submit must be your own. When you are preparing your
work for submission, it is important that you understand the various academic conventions that you
are expected to follow in order to make sure that you do not leave yourself open to accusations of
plagiarism (e.g. the correct use of referencing, citations, footnotes etc.) and that your work
maintains its academic integrity.

Definitions of Assessment Offences

Plagiarism

Plagiarism is theft and occurs when you present someone else’s work, words, images, ideas,
opinions or discoveries, whether published or not, as your own. It is also when you take the artwork,
images or computer-generated work of others, without properly acknowledging where this is from
or you do this without their permission.

You can commit plagiarism in examinations, but it is most likely to happen in coursework,
assignments, portfolios, essays, dissertations and so on.

Examples of plagiarism include:

• directly copying from written work, physical work, performances, recorded work or images,
without saying where this is from;

• using information from the internet or electronic media (such as DVDs and CDs) which belongs
to someone else, and presenting it as your own;

• rewording someone else’s work, without referencing them; and

• handing in something for assessment which has been produced by another student or person.

It is important that you do not plagiarise – intentionally or unintentionally – because the work of
others and their ideas are their own. There are benefits to producing original ideas in terms of

Marketing Management – Post Graduate Diploma in Management

Page 6 of 8

awards, prizes, qualifications, reputation and so on. To use someone else’s work, words, images,
ideas or discoveries is a form of theft.

Collusion

Collusion is similar to plagiarism as it is an attempt to present another’s work as your own. In
plagiarism the original owner of the work is not aware you are using it, in collusion two or more
people may be involved in trying to produce one piece of work to benefit one individual, or
plagiarising another person’s work.

Examples of collusion include:

• agreeing with others to cheat;

• getting someone else to produce part or all of your work;

• copying the work of another person (with their permission);

• submitting work from essay banks;

• paying someone to produce work for you; and

• allowing another student to copy your own work.

Many parts of academic life need students to work together. Working as a team, as directed by your
tutor, and producing group work is not collusion. Collusion only happens if you produce joint work
to benefit of one or more person and try to deceive another (for example the assessor).

Cheating

Cheating is when someone aims to get unfair advantage over others.

Examples of cheating include:

• taking unauthorised material into the examination room;

• inventing results (including experiments, research, interviews and observations);

• handing your own previously graded work back in;

• getting an examination paper before it is released;

• behaving in a way that means other students perform poorly;

• pretending to be another student; and

• trying to bribe members of staff or examiners.

Help to Avoid Assessment Offences

Most of our students are honest and want to avoid committing assessment offences. We have a
variety of resources, advice and guidance available to help make sure you can develop good
academic skills. We will make sure that we make available consistent statements about what we
expect. You will be able to do tutorials on being honest in your work from the library and other
support services and faculties, and you will be able to test your written work for plagiarism using
‘Turnitin®UK’ (a software package that detects plagiarism).

You can get advice on how to use honestly the work of others in your own work from your lecturer
and personal tutor.

Marketing Management – Post Graduate Diploma in Management

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If you are not sure whether the way you are working meets our requirements, you should talk to
your personal tutor, module tutor or other member of academic staff. They will be able to help you
and tell you about other resources which will help you develop your academic skills.

Procedures for assessment offences

An assessment offence is the general term used to define cases where a student has tried to get
unfair academic advantage in an assessment for himself or herself or another student.

We will fully investigate all cases of suspected assessment offences. If we prove that you have
committed an assessment offence, an appropriate penalty will be imposed which, for the most
serious offences, includes expulsion from Amity Global Institute.

Marketing Management – Post Graduate Diploma in Management

Page 8 of 8

Appendix 1. Re-Assessment Information

THIS INFORMATION ONLY APPLIES TO STUDENTS WHO ARE

UNSUCCESSFUL IN THEIR FIRST ATTEMPT

DRAFT VERSION – AWAITING EXAMINATION BOARD APPROVAL

Assessment will be confirmed before the re-assessment period

The assessment for this module consists of two forms of assessment. Submission dates are as
indicated.

Part Type of
assessment

Word or
time limit

Mark Submission method Submission
dates

1 Written
Assignment –1

2000
words

40% Soft copy send to
assessment@singapore.amity.edu

TBA

2 Written
Assignment – 2

3000
words

60% Softcopy send to
assessment@singapore.amity.edu

TBA

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