Posted: September 19th, 2022
In this project, you will demonstrate your mastery of the following competencies:
Your presentation to the leadership panel of your company was well received. Now you must create a presentation for a wider audience—stakeholders from inside and outside the company—and include your decisions and recommendations, which were approved by the leadership panel. Remember that your presentation must convey professionalism and be visually appealing as well as informative.
Create a presentation of your research and data findings from Project Two including your decision and rationale.
Identify your key message to both internal and external stakeholders.
Illustrate your key points using visualizations.
Tell your story.
Specifically include the following in your presentation:
Use visualizations to tell the story of the (quantitative and qualitative) data.
Determine the likelihood of success based on the data and research collected.
Discuss the impact that moving to the new industry will have on the organization and its internal and external stakeholders.
Summarize findings of the research performed.
Include research conclusions and reasoning.
Describe the rationale behind your recommendations.
To complete this project, you must submit a Powerpoint presentation of 10 to 15 slides including speaker notes. Sources should be cited according to APA style.
CriteriaExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)ValueConstruct a Business Presentation: Identify Your Key MessageExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerKey message is clearly identified to both internal and external stakeholdersShows progress toward proficiency, but with errors or omissions; areas for improvement may include key message that does not address internal or external stakeholdersDoes not attempt criterion10Construct a Business Presentation: Illustrate Your Key PointsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerKey points are clearly illustrated with visualizationsShows progress toward proficiency, but with errors or omissions; areas for improvement may include key points that are incomplete or not visually depictedDoes not attempt criterion10Construct a Business Presentation: Tell Your StoryExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerStory is easily understoodShows progress toward proficiency, but with errors or omissions; areas for improvement may include story that is incoherent or not easily recognizedDoes not attempt criterion10Communicate Your Decision About Diversification: Use Visualizations to Tell the Story of the (Quantitative and Qualitative) DataExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerUses visualizations to tell the story of the (quantitative and qualitative) dataShows progress toward proficiency, but with errors or omissions; areas for improvement may include visualizations that do not tell the story or are not of both qualitative and quantitative dataDoes not attempt criterion10Communicate Your Decision About Diversification: Determine the Likelihood of Success Based on the Data and Research CollectedExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines the likelihood of success based on the data and research collectedShows progress toward proficiency, but with errors or omissions; areas for improvement may include determinations that are not based on data or researchDoes not attempt criterion10Communicate Your Decision About Diversification: Discuss the Impact That Moving to the New Industry Has on the Organization and Its Internal and External StakeholdersExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDiscusses the impact that moving to the new industry has on the organization and its internal and external stakeholdersShows progress toward proficiency, but with errors or omissions; areas for improvement may include missing components or cursory discussionsDoes not attempt criterion10Detail Your Recommendations: Summarize Findings of the Research PerformedExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes findings of the research performedShows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that is missing components or is incompleteDoes not attempt criterion10Detail Your Recommendations: Include Research Conclusions and ReasoningExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIncludes research conclusions and reasoningShows progress toward proficiency, but with errors or omissions; areas for improvement may include incomplete discussion of conclusions or reasoningDoes not attempt criterion10Detail Your Recommendations: Describe the Rationale Behind Decision and SolutionsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes the rationale behind decision and solutionsShows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions of rationale that are missing key components or rationale that is incohesiveDoes not attempt criterion10Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas5Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5Total:100%
The Automotive Industry
By: Jennifer Moore
Automotive engineering includes all organizations and activities involved in the manufacture of vehicles, including critical components such as engines and chassis, but excludes gasoline, tires, and batteries. Passenger cars and light trucks are the mainstays of the industry (Wagner, I. 2021).
The automotive industry is made up of a diverse group of businesses and organizations that are involved in the design, development, manufacture, marketing, and distribution of automobiles.
Current state of the U.S. Automotive Manufacturing Industry
In the United States, the automobile business is one of the most competitive, but also one of the most difficult to get into. Automobile companies are rapidly expanding to satisfy increased demand.
In 2020, the automobile industry in the United States contributed 3% of the country’s GDP, or $627 billion. Light cars accounted for 97 percent of all sales in the same year (Wagner, I. 2021)
Ford, General Motors, and Chrysler LLC are the most well-known names in this business, with a combined net value of $1.2 trillion in the United States.
Despite the fact that the government’s limitations reduced corporate sales, automobile sales increased immediately once the limits were repealed. Light automobiles, on average, sell more than large ones.
Sales by Fuel Type
Gasoline-fueled ignition machinery accounted for more than half of all sold automobiles, or 52 percent.
Only 1.6 million electric vehicles are in use across the world (Amadeo, 2021)
Due to high production costs, a shortage of charging facilities, and insufficient battery life technology, electric automobiles are becoming less popular throughout the world.
Current Automotive Industry Trends
Between the middle of January and the middle of March in the year 2021, the Toyota Camry sold 80,000 vehicles.
The Toyota RAV4 ranked first on the list as the most popular car in the first quarter of 2021. (Wagner, I. 2021).
By March of this year, the massive automotive sector, which includes light cars, had already sold 1.2 million products, up from 930,000 in February.
In 2021, global car sales increased to roughly 66.7 million vehicles, up from around 63.8 million in 2020.
The total number of light automobiles sold in this year was 6.6 million.
The worldwide light vehicle industry is expected to rise to roughly 84 million units by 2022, although supply and demand difficulties are a concern.
In North America, 13.5 million copies were sold this year.
The automobile business accounts for a significant portion of America’s net value. Despite the fact that the sector was severely impacted by the COVID outbreak, it was able to continue operating once the government eased transportation restrictions.
Trends in customer demands
Although vehicle color selection may appear insignificant, it is a significant decision for consumers.
SUV-style vehicles accounted for 40% of all sales vehicles.
In 2021, the most popular car color was black, which accounted for 22% of all sales.
With almost 19 percent of the vote, White was in second place.
Gray accounted for 17%, silver for 14%, and red and blue for 9%.
In the United States, vehicle color selections are quite popular. The relationship between automobile color and vehicle value is not well understood. Nonetheless, black, silver, and white are the most often purchased automotive hues. Blue, red, and yellow, on the other hand, have significant value depending on the customer.
Decision Making Models
The Rational Model is a model that is based on logic. It is a multi-step, linear approach for addressing problems, starting with recognizing the problem and ending with making rational and sound decisions (Lunenburg, F. C. 2016). The steps are as follows:
This simply indicates that in order to make excellent and reasonable decisions, one must follow the rational model’s step-by-step approach. If a decision maker skips a phase in the process, the study might be difficult to complete and lead to failure.
The Intuitive Model
This paradigm suggests arriving to conclusions without using deliberate reasoning (Lunenburg, F. C. 2016).
This approach essentially indicates that decision-makers focus solely on one viewpoint rather than a variety of options. When managers are faced with difficult scenarios with limits, time pressures, uncertainty, and high stakes outcomes, it is evident that they cannot afford to follow the step-by-step paradigm.
It’s a model that demonstrates how individuals make rapid, effective judgments in complicated circumstances (Lunenburg, F. C. 2016).
The Recognition-Primed Model
This model posits that the decision maker develops a plausible course of action, compares it to the condition’s constraints, and chooses the initial course of action that was not rejected.
Summary of Collective Data
Charging stations should be designed to consume as little energy as possible, if not none at all.
Finally, the cost of producing electric automobiles should be decreased to make them more affordable to the general public.
To retain sales amid hard times like as the pandemic, the car industry must expand into other types of technology, such as agritechnology.
Relevant or capable shareholders should be involved in the current technology’s investment to make it more affordable.
In light of the economic uncertainty caused by the COVID epidemic in 2020 and 2021, the automobile sector needs to be varied and open to new opportunities in order to stay in business regardless of the challenges.
Unknown Info Regarding the New Industry
It is safe as the world embraces this technology since we still need stable safety files
Because of the rapid advancement of technology. Digitization and automation are two terms that are often used interchangeably. It appears that machines will be able to accomplish everything, leaving humans jobless.
Internet of things
Gadgetry has been around for a long time; how long will it take for IoT-enabled automobiles to take of
Digitization disrupts automotive manufacturing
Many processes, particularly manual labor, are being transformed by digitization. As a result, cost and production efficiencies are achieved.
Choice of Decision-Making Model
The intuitive decision model is my preferred decision model.
Many reasons exist, including the necessity for managers to make decisions quickly in difficult situations, time limits, high stakes outcomes, and ambiguity.
As a result, it’s understandable that one wouldn’t have enough time to complete all of the processes in the rational model.
Amadeo, K. (2021, May 4). How EVs Are Changing the U.S. Auto Industry. The Balance.
Wagner, I. (2021, April 27). Automotive industry in the United States – statistics & facts. Statista.
CGMA. 2021. Porter’s Five Forces of Competitive Position Analysis. [online] Available at:
https://www.cgma.org/resources/tools/essential-tools/porters-five-forces.html [Accessed 22 May 2021]
Lunenburg, F. C. (2016, September). THE DECISION MAKING PROCESS. In National Forum of Educational Administration & Supervision Journal (Vol. 27, No. 4).
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