Posted: August 23rd, 2021
Your task is to analyze the case study based on your research and conclusions regarding predictive modeling.
Begin by reading Big Data Use Cases: How PayPal leverages Big Data Analytics by DeZyre (here is the link https://www.dezyre.com/article/big-data-use-cases-how-paypal-leverages-big-data-analytics/231
Some questions to consider as you research and analyze the case study are listed below.
4. In your report, be sure to address the effects predictive modeling for data collection and analytics are having on our society, economy, privacy, etc.
This case study discusses the use of predictive modeling to assess consumer buying habits based on their location, shopping preferences and internet browsing history. This assignment is designed to make you think critically about the future of data
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