Posted: August 2nd, 2022


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Frosted Flakes of Kellogg

Jose Andres Bermudez Martinez

Southern States University


Dr. Yuki Mun


Frosted Flakes of Kellogg

Product Description

Frosted Flakes tends to be a breakfast cereal that is produced by the Kellogg Company. The company tends to be the leading producer of cereals in the United States and the entire globe (Kellogg company, 2022). Kellogg Company tends to be popular in many countries and also leads in producing convenience foods like cookies and cereal bars. The company tends to manufacture its product in almost 180 countries around the world

(Kellogg Company, 2022)

. The Kellogg’s Frosted Flakes cereals tend to comprise of sugar-coated corn-flakes. The product was first introduce in 1952, in the United States of America. It was initially called Sugar Frosted Flakes but the name was changed in 1983 to Frosted Flakes (Kellogg Company, 2022). The product tends to have generic versions like the store brands. Frosted Flakes tends to be so generic that it could not be trademarked hence it often shares its names with many competitors. The product tends to be used by families as a breakfast cereal. The product also has various ingredients which tend to include sugar, milled corn, malt flavor, and 2% or lower of salt. The product also contains iron ferric phosphate, vitamin B6 or pyridoxine hydrochloride, niacinamide, riboflavin or vitamin B2, vitamin B1 or thiamin hydrochloride, vitamin D3, vitamin B12, and folic acid (Kellogg Company, 2022). The product is also sold in various packet sizes that tend to have different prices depending with the clients’ needs and preferences.

Frosted Flakes tend to serve many clients in the United States and around the world hence it is a global product. It meets clients’ need considering that it has a high nutritional value and also a good flavor. Frosted Flakes tend to have a corny flavor that attracts many clients. They also tend to be crispy and thick hence meeting clients’ demands. The competing brands tend to be too crumbly, very thick, and so brittle as compared to Frosted Flakes (Kellogg Company, 2022). The brand belongs to the food industry and is used as breakfast cereals or snacks that tend to have nutritional values.

Slogan and Mascot

Many products and services tend to have slogans which tend to be short and catchy phrases that help clients to remember a company. Slogans are essential in establishing a product image in the minds of the clients. Slogans are often used to advertise a brand and enhance publicity hence attract and retain many clients in the market. Kellogg’s Frosted Flakes tends to have a slogan that reads, “They’re Gr-reat!” (Kellogg Company, 2022). The slogan tends to express the greatness of the product hence attract and retain many clients. Many consumers tend to prefer products and services that offer them happiness or greatness. Frosted Flakes tends to exhibit its uniqueness and level of satisfaction in its slogan hence attract and retain more clients. The slogan is so attractive and anyone could want to taste the greatness of the Frosted Flakes (Kellogg Company, 2022).

Frosted Flakes tends to have a mascot since it was first introduced in the market which tends to be Tony the Tiger (Kellogg Company, 2022). Dallas McKennon was the first person to introduce Tony the Tiger as the mascot for the brand but was voiced by Thurl Ravenscroft for over 50 years until when he died in 2005 (Kellogg Company, 2022). The mascot was later amplified or voiced in Canada and the United States by a fomer professional wrestling announcer Lee Marshall who passed away on April 27, 2014 (Kellogg Company, 2022). Tex Brashear took over the responsibility of voicing the mascot in the United States. The product also has a logo which makes it unique in the market. The logo makes it easier for clients to identify the product in the industry.

Frosted Flakes Logo

(Kellogg Company, 2022)

Buying Motives and Product Value

People tend to buy the Frosted Flakes from Kellogg Company considering that they have a high nutritional value and affordable prices. The product tends to be easy to prepare and saves time for people leaving for work or children going to school. Frosted Flakes tend to be the best cereal for breakfast hence consumers around the world go for them. They tend to fulfill consumers’ needs and also come in various packaging sizes. The product could also be consumed by the entire family and has a sweet taste that attracts many clients. The product and the company are committed to enhancing happiness for people around the globe hence attracting many people who require products to maintain corporate social responsibility (Kellogg Company, 2022).

The Target Market

Kellogg’s Frosted Flakes tend to target people around the globe who love taking cereals for breakfast. The product is essential for children and adults considering that it is nutritious and has various vitamins and minerals. The product exists in over 180 countries hence targets people of all ages around the world (Kellogg Company, 2022). The product also targets people of all educational statuses and gender as it is a breakfast cereal. Food tends to be a basic need for every one hence the product does not have a specific gender or age group considering that it could be consumed by everyone around the globe.


Kellogg’s Company (2022). Frosted Flakes.

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