Posted: June 13th, 2022

Marketing

marketingbusiness
ATTACHED FILE(S)
Virtually connecting post-secondary students in Canada to qualified mental health clinicians
Presented by
Tyler Phill Founder & CEO
For UCW Presentation, May 2, 2022
There’s a mental
health crisis for
post-secondary
students in Canada
My Student
Wellbeing is an
online platform to
connect post-
secondary students
(2.1M) with
therapists who take
student insurance
For students we:
Make it easy to pick
and access
therapists, at no
cost to them, any
time, utilizing secure
software
For therapists, we
Take care of
marketing, provide a
secure platform to
see clients, and offer
admin support in
exchange for only
20% of their billables
Executive Summary
Current Status
• Federally incorporated
• Registered business
(MB)
• Officially live
Agenda
Canadian Student Mental
Health Crisis
Business Model
Introducing
My Student Wellbeing
Next Steps
Pain Points &
Value Proposition
01
02
03
04
05
“University/College
Student”
What comes to
mind?
• Academic challenges
• Career prospects
• Death of family/friends
• Family troubles
• Intimate relationships
• Financial struggles
• Personal appearance
• Sleep difficulties
…so much more
*Next slide references
sensitive material
American College Health Association: Canadian Reference Group Data Report Spring 2019 n students=~54000n institutions = 58
This needs to change…
Over 2/3 of students
1/4th of students
1/3rd of students
Suicide is the #2 leading cause of death for 15-34 year olds
Garriguet, Didier. Feb 1, 2021. Portrait of Youth in Canada: Data Report. Statistics Canada.
Excellent or very good mental heath by sex and age groups, household population, 2003 to 2019
47 or older
31 to 46
15 to 30
Youth are
struggling
&
84% of youth
reported
pandemic has
added new or
exacerbated
mental health
challenges
(Canadian Alliance of Student
Associations)
5.3 million Canadians needed
Mental health help
Only 50% had counselling/therapy needs fully
met
78% – unsure where to go, too busy, or unable
to pay
44% of students indicate finances are difficult
to manage (NCHA 2019)
Needs Aren’t Being Met
Statistics Canada, 2019
Private Therapist
• Do they take student insurance?
• Do you need to call 12 practices to
find someone with an opening?
• Do they have a clinician you feel
comfortable with?
GAPGAP
Other Options…
Doctor
• Wait for doctor’s appointment
• May refer you to therapist if
they know one
• More waiting
Large Teletherapy
Platform
• Can you afford it?
• Do they take insurance?
• Websites tailored to
Americans
COMPANY INTRODUCTION
Online platform to connect
post-secondary students to
professional mental health clinicians,
who accept student insurance,
for one-to-one counselling
Canadian Incorporation
Feb 2021
Manitoba Registration
Fall 2021
How My Student Wellbeing Works
My Student Wellbeing Website
• Built by Founder
• Mental health services information
• Education on insurance
• Access to Clinician Directory
Clinician Directory
Online Booking
&
Virtual Session
Clinician Billing
&
Payment
1
2
3
4
Secure third-party software
designed for health organizations;
scheduling, video sessions, billing,
appointment reminders
Ability to direct bill
Transparent Booking
Educating about insurance and
increasing mental health literacy for
post-secondary students
Onboarding therapists
which meet student insurance
requirements
My Student Wellbeing Value Proposition
www.mystudentwellbeing.ca (it’s live, check it out!)
Highlighting our alignment with student insurance
Few call to actions make the user journey easy
Intuitive to click your college/university if you don’t want to read
Specified details of each college/university
Education on how to use insurance and option for additional help by submitting a form
Filter by: Availability, area of focus, price, which college/universities they meet the insurance
criteria for, direct billing
Detailed Therapist Profile
Clear, intuitive self
scheduling
Can search by
availability to see
therapist available on a
given day
Can create walk in
service
Therapist Specific Booking Page
Automated emails
• Booked session
• Upcoming session
Increases attendance
Business Model
MSW charges clinician
20% of billables collected
Marketing
Services
• Website profile
• Social media
• Blog posts
Operational
Services
• Secure system
• Booking portal
Administrative
Support
• Student insurance
plans
• Scheduling/time off
• Account set up
2.1M
Canadian Post-Secondary Students
8200
Mental Health Practitioners
(Clinical psych, SW; nonmedical degree)
Mental Health Clinicians
Independent
Contractors
Successful
Interview Process
• Quality over quantity
• Long term plans
• Represents brand
Members of
Professional Associations
• Ethical standards
• Codes of conduct
• Recognized by insurance
• Highly independent
• Diversify their work
Manitoba Alberta
Less than $105 140 180
$105-136 180 460
More than $136 120 1840
Clinician Availability
PsychologyToday Directory ($30/month)
SIX PATHS FRAMEWORK
Students
Pain Point Addressed By
Lack of appointment availability
Unable to afford private counselling
Lack of awareness of services
Transparent Booking with large therapist
directory
Aligning with student insurance/
Direct Billing
Focus on Education & Campus Presence
Therapists
Specialize in mental health services, not
marketing and business
Low pay in some organizations
We bring prospective clients to them
They keep 80% of their billables
Desire for flexibility Therapists set their schedules
Addressing the Pain Points
The My Student Wellbeing Team
Full Service Western
Canada Law Firm
Professional Chartered
Accountant Firm
HR OnCall Service
Therapy Consultants &
Therapist Facebook Groups
Post-Secondary Students
• Accessibility to Service
• Education on student insurance
• Increase mental health literacy
Tyler Phill
Founder & CEO
Bachelor of
Social Work
(2014)
MBA in progress
Mental Health Clinicians
• Grow their practice
• Simplify their lives
• Empower their passion
Marketing Manager
• Content Creation
• Market Expansion
Admin Assistant
• Invoicing overhead fee
• Responding to emails
• Updating Website
• Optimize website
• Add new features
WebDesigner
• Optional support for therapists
• Review marketing material/blogs
Clinical Director
• Data collection
• General research
Students
2022 Timeline & Scaling
April 2022 Fall 2022May to August 2022 Ongoing
Live in Manitoba Onboard & Marketing Live in Nova
Scotia,
NB, BC, Ontario
and Alberta
Assess and
improve
operations
Keep working to
Support students!Make connections across
Canada
Release therapist postings
in each province
Interview and onboard
therapists
Create high value content
and promotional material
To Note For Class Project
• No company data to go off of (we’re very new)
• Industry: Telehealth, telemedicine, teletherapy
• Similar companies: Talkspace (public), Betterhelp, Calm
• Similar resources: Campus counselling, local charities
• All profits reinvested into company
DO YOU HAVE ANY
QUESTIONS?
Mystudentwellbeing.ca
If you are struggling after listening to this
presentation, you can contact Kids Help
Phone, who supports kids, teens, and young
adults across Canada by offering free phone
and chat counselling by calling 1 800 668-
6868 or texting 686868 or visit
kidshelpphone.ca
Connect with me on LinkedIn: Tyler Phill

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