Posted: June 11th, 2022

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Part-1:
1. How is Google’s mission statement related to its business strategy?
2. How does Google’s information systems strategy support its business strategy?
3. How does Google’s organizational strategy support its business strategy?
4. Which of Porter’s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
5. Analyze Google’s strategy and the type of market disruption it has created using a dynamic environment perspective.
Part-2:
1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?
2. Which of the generic strategies does Lego appear to be using based on this case? Provide support for your choice.
3. Are the changes implemented by Knudstorp an indication of hypercompetition? Defend your position.
4. What advice would you give Knudstorp to keep Lego competitive, growing, and relevant?

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