Posted: March 11th, 2023


Importance of the space and the place of a speech

The space and place of a speech can significantly influence how the audience perceives and responds to the message. A speaker must consider factors such as the size and physical arrangement of the audience, lighting, acoustics, and other environmental factors that can affect the audience's engagement and attention.

Explain how size of audience can influence a speech

A large audience may require more energy and projection, while a smaller audience may allow for more intimacy and interaction hence an informal speech. Therefore, the larger the audience, the more prepared you should be.

Explain stereotyping and why people do it

Stereotyping is the act of making assumptions about individuals or groups based on limited information or preconceived notions. People may stereotype as a way to simplify and categorize the world around them, or to assert their own biases and prejudices.

Characteristics of an audience that a speaker should consider before developing a speech

A speaker should consider factors such as the demographics (age, gender, ethnicity), education level, cultural background, beliefs, values.

Three basic concepts for analyzing audience psychology and feelings

The three basic concepts are cognitive, affective, and behavioral. Cognitive refers to the audience's knowledge and understanding of the topic. Affective relates to the audience's emotions and feelings towards the topic. Behavioral pertains to the audience's actions or behaviors in response to the topic.

Difference between formal and informal analysis

Formal analysis refers to a structured, systematic approach to gathering audience information, such as surveys, interviews, and focus groups. The informal analysis involves more casual observations and interactions with the audience.

Three types of formal audience analysis

Demographic, psychographic, and situational analysis are the three categories of formal analysis. Gathering data on the audience's age, gender, ethnicity, and other demographic traits is part of the demographic analysis. The audience's values, beliefs, and attitudes are the main subjects of the psychographic examination. The situational analysis considers the speech's surroundings and context, including the audience's goal, setting, and expectations.

Define identification, and explain how to create it with an audience.

Identification is the process of establishing a connection or common ground with the audience. A speaker can create identification by finding shared interests, experiences, or values with the audience and using language and examples that resonate with them.

Explain the importance of identification to public speaking.

Identification is important to public speaking for several reasons. First, it helps to establish trust between the speaker and the audience. Second, identification helps to create a sense of common ground between the speaker and the audience. Thirdly, it can help the speaker to establish their credibility with the audience.

Define beliefs, attitudes, and values, and explain how they differ.

Beliefs are a person's convictions or opinions about what is true or false. They are shaped by a person's experiences, upbringing, education, and culture.

Attitudes are a person's general feelings or opinions about a specific person, object, or situation. They are shaped by a person's beliefs, experiences, and emotions and can influence how a person behaves.

Values are a person's principles or standards of behavior that they deem essential or desirable. They are shaped by a person's beliefs and attitudes and can be influenced by factors such as culture, religion, and family.

Explain audience disposition and how a speaker would analyze it.

Audience disposition refers to an audience's emotional and psychological state, which can significantly impact how they receive a speaker's message. When analyzing audience disposition, a speaker should consider factors such as the audience's mood, interest level, knowledge, and preconceptions about the topic or speaker. There are several ways that a speaker can analyze audience disposition, like observation, pre-speech survey, understanding demographic characteristics, and audience feedback (Juskow, 2021).


Juskow, B. (2021). Public speaking pointers.  Speakers' Club, 45-45.

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