Posted: June 13th, 2022

Optimizing Brands Week 2 Presentation

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6/12/22, 1:25 PM MBA 645 Module Two Presentation Guidelines and Rubric – MBA-645-Q5979 Optimizing Brands 22TW5
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MBA 645 Module Two Presentation Guidelines and
Rubric
Overview
Managing and op�mizing brand equity is one of the long-term goals of any organiza�on and thus it is a joint responsibility of all the
func�onal departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty,
and brand associa�ons. Appropriate alignment of key departments with marke�ng is a key element in the brand management and
op�miza�on process.
As the regional marke�ng director leading a phased marke�ng strategy to reopen parks a�er a safety incident, you must ensure key
func�onal departments in the organiza�on coordinate for a smooth reopening of the parks. There is a need for clear, concise, and
frequent communica�on for helping departments understand their responsibili�es and their interdependencies with other
departments. As a part of your ini�al analysis about the brand implica�ons, create a presenta�on to help the departmental heads
understand the alignment needs and the roles and responsibili�es of the cross-func�onal departments.
Prompt
In this assignment, you will iden�fy the responsibili�es of three func�onal departments of the organiza�on in the course scenario:
sales, opera�ons, and marke�ng. You will also share the need for alignment between these func�onal departments to ensure the
smooth reopening of the park and to improve brand equity.
Specifically, you must address the following rubric criteria:
1. Describe the need for alignment among the sales, opera�ons, and marke�ng departments to ensure the successful
reopening of the park. Consider the following key elements (1–2 slides):
Interdepartmental communica�on
Knowledge and feedback sharing
2. Iden�fy and describe the roles of these cross-func�onal departments and how they can contribute to improve brand equity.
Consider the following points for your descrip�on (3–5 slides):
Sales
If the sales department’s primary role is to create individual and group sales for the company, what strategy
can they undertake to grow sales considering the current situa�on? Ground your response in research and
rich detail.
Opera�ons
If the opera�ons department’s primary role is the safety of the guests and employees, what strategy can they
undertake to ensure a safe and fun experience for both guests and employees? Ground your response in
research and rich detail.
Marke�ng
If the marke�ng department’s primary role is to a�ract, retain, and grow revenues from the park’s target
audience, what strategy can they undertake considering the current situa�on? Ground your response in
research and rich detail.
id li b i i
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Guidelines for Submission
Using PowerPoint, create a narrated presenta�on that is 5 to 7 slides in length. Consult the Shapiro Library APA Style Guide for
more informa�on.
Criteria Exemplary (100%) Proficient (90%)
Needs Improvement
(70%)
Not Evident (0%) Value
Need for
Alignment Among
Cross-Func�onal
Departments
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Iden�fies the need
for alignment among
the marke�ng, sales
and opera�ons
departments
specifically from a
communica�on and
knowledge-sharing
perspec�ve
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include iden�fying
the need for
alignment among
func�onal
departments to
ensure the
successful reopening
of the park
Does not a�empt
criterion
25
Strategies and
Brand
Op�miza�on:
Sales
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Iden�fies and
describes the key
strategy of the sales
department for
op�mizing the brand
equity
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include iden�fying
the role of sales
departments in
brand op�miza�on
Does not a�empt
criterion
20
Strategies and
Brand
Op�miza�on:
Opera�ons
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Iden�fies and
describes the key
strategy of the
opera�ons
department for
op�mizing the brand
equity
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include iden�fying
the role of
opera�ons
departments in
brand op�miza�on
Does not a�empt
criterion
20
Strategies and
Brand
Op�miza�on:
Marke�ng
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Iden�fies and
describes the key
strategy of the
marke�ng
department for
op�mizing the brand
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include iden�fying
the role of marke�ng
departments in
brand op�miza�on
Does not a�empt
criterion
20
Ar�cula�on of Exceeds proficiency Clearly conveys Shows progress Submission has 15
Module Two Presenta�on Rubric
http://libguides.snhu.edu/apa
6/12/22, 1:25 PM MBA 645 Module Two Presentation Guidelines and Rubric – MBA-645-Q5979 Optimizing Brands 22TW5
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Response in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
meaning with correct
grammar, sentence
structure, and
spelling,
demonstra�ng an
understanding of
audience and
purpose
toward proficiency,
but with errors in
grammar, sentence
structure, and
spelling, nega�vely
impac�ng readability
cri�cal errors in
grammar, sentence
structure, and
spelling, preven�ng
understanding of
ideas
Total: 100%
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