Posted: August 2nd, 2022

Qualitative Sampling Plan Discussion

For each DQ elaborate within 260-300 words. Use in-text citations accordingly. Use scholarly reference(s) along with the one(s) attached as well. Use and cite references using APA 7th Style Guide accordingly. Doctoral level class.

DQ 1) Qualitative research tends to use small samples to examine a problem instead of using large samples as in quantitative research. With fewer people in the sample, it is important for the participants to be information-rich informants. With that in mind, consider the strengths and weaknesses of purposeful, convenience, and random sampling approaches in qualitative research. Then, assume you are an automobile manufacturing executive tasked with increasing sales in your state. You wish to do a qualitative study to obtain the perspective of sales personnel regarding an incentive program you implemented at a few dealerships that quantitatively proved to be successful. What sampling approach would you use to identify and select the 12-15 information-rich personnel from the target population? What eligibility criteria would you use in addition to being sales personnel in a dealership of this manufacturer in the given state? What logistic difficulties would you anticipate in drawing your sample? Explain your answers.

DQ 2) Assume you wish to study the influence of high school principals’ leadership styles and academic achievement in their schools in your state. How would you sample 12-15 potential participants for a single case study using convenience sampling and purposeful sampling? What factors would make you choose one approach over the other? Why? What logistic difficulties could you expect in drawing the sample?


GCU Doctoral Research: Introduction to Sampling, Data Collection, and Data Analysis Read Chapter 5 in GCU Doctoral Research: Introduction to Sampling, Data Collection, and Data Analysis.

Emmel, N. (2013). Sampling and choosing cases in qualitative research: A realist approach. SAGE.

Guest, G., Namey, E. E., Mitchell, M. L. (2017). Sampling in qualitative research. In G. Guest, E. E. Namey, & M. L. Mitchell (Eds.), Collecting qualitative data: A field manual for applied research. SAGE.

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price: