Posted: August 1st, 2022

Student must develop a case study analysing a real marketing problem Main task Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

 

Student must develop a case study analysing a real marketing problem

Main task

Student must develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

  • Synopsis/Executive Summary
  • Outline the purpose of the case study
  • Identify the theory that will be used
  • Outline the issues and findings of the case study without the specific details.
  • Summarise the major problem/s.
  • Identify alternative solutions to this/these major problem/s
  • Briefly outline each alternative solution and evaluate its advantages and disadvantages
  • Choose which of the alternative solutions should be adopted.
  • Briefly justify your choice explaining how it will solve the major problem/
  • FORMAT
  • Your submission must meet the following formatting requirements:

    Submit one file(s) only.
    Required file format for main submission: PDF.
    Additional file format for additional deliverables: Choose an option.
    Additional file requirements: Type additional requirement info or “None”.Other details:
    Font size 12
    Double-spaced
    Number of words: 1000

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