Posted: August 2nd, 2022

Unit 4 Assignment: Pricing Attached Files: File MKT200 Unit 4 Assignment.pdf MKT200 Unit 4 Assignment.pdf – Alternative Formats (120.426 KB) In this assignment, you will a select a product you use on a regular basis, and research the price difference acr

MKT200Unit4Assignment
 

Unit 4 Assignment: Pricing

Attached Files:

 MKT200 Unit 4 Assignment MKT200 Unit 4 Assignment – Alternative Formats (120.426 KB)

In this assignment, you will a select a product you use on a regular basis, and research the price difference across various retailers.Refer to the attached document for complete details and grading rubric. 

Due Date: Sunday at 11:59 pm of Unit 4
Points:100

Overview:

The marketplace is filled with many products and brands. Unilever is a company that
produces personal care items such as Suave shampoo and distributes them to a vast
array of retailers. The retailers, in turn, offer the product to consumers. Sometimes, the
consumers are end-users of the shampoo. Other times the ‘consumer’ maybe another
store which will, in turn, re-sell the product. In this assignment you will examine why
retailers adopt the pricing strategies they do as well as various consumer shopping
habits.

Instructions:

Choose a product you buy on a regular basis. Examples could include food products,
gasoline, health and beauty items, etc. Find this product for sale at three different
locations. This can be online through Amazon or another online retailer or in a
traditional store. Develop a chart that identifies the product you are researching, the
companies you visited which sell them and the price each of the retailers is charging for
the product. Make sure you are comparing the same size and quantity of each. For
example, if you are comparing Suave shampoo, you want to find the same type and
size of Suave shampoo to compare. You will evaluate the pricing factors and strategies
for this product.

Provide an introduction to the company, the needs/value they are serving, their target
customer and the social media platforms they are utilizing. If they are using multiple
platforms, list them here and then choose 1 to evaluate in the next section.

• Start with an introduction paragraph that Introduces and describes your product
and why you chose this product.

• Develop a chart that identifies the product, companies you visited which sell the
product and the price for each.

Example:

Product Company Price

MKT200 – Principles of Marketing

Unit 4 Assignment: Pricing

Suave
Essential
Ocean
breeze
shampoo
30 o.z

Walmart $2.82

Suave
Essential
Ocean
breeze
shampoo
30 oz.

Target $2.99

Suave
Essential
Ocean
breeze
shampoo
30 oz.

Dollar
General

$2.00

• Explain why you think there are price differences for the same product at different
stores. Include at least 2 of the external and 2 of the internal factors which might
be affecting the companies pricing strategies.

• Describe why consumers might decide to purchase the higher-priced item even
though it can be purchased less expensively somewhere else.

• Conclude your paper with an overall assessment of what you learned from this
comparison. What

• Include at least two resources to support your work. At least one resource must
be from the Post University library.

Requirements:

• Length: at least 2 double-spaced, APA formatted pages (Not including cover or
reference pages)

Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.

Evaluation Rubric for Unit 4 Assignment

=

CRITERIA Exemplary Proficient Needs
Improvement

Deficient

(10 Points) (8-9 Points) (6-7 Points) (0-5 Points)
Introduction of
Product and Why
You Chose it

The introduction
of the product and
why you chose it
are fully and
thoughtfully
addressed,
including all
details.

The introduction
of the product and
why you chose it
are present but
are missing minor
details.

The introduction of
the product and
why you chose it
are present but
are missing key
details.

The introduction of
the product and
why you chose it
are missing or
poorly presented.

(15 Points) (12-14 Points) (9-11 Points) (0-89 Points)
The Product
Chart Depicting
Sales Locations
and Prices

The chart is fully
and thoughtfully
addressed,
including all
details.

The chart is
present but is
missing minor
details.

The chart is
present but is
missing key
details.

The chart is
missing or poorly
presented.

Explanation of
Price Differences
with External and
Internal Factors
for the Price
Discrepancy

The explanation is
fully and
thoughtfully
addressed,
including all
details.

The explanation is
present but is
missing minor
details.

The explanation is
present but is
missing key
details.

The explanation is
missing or poorly
presented.

Description of
Why Consumers
Might Shop at a
Higher Price
Store Than the
Lower Price Store

The description is
fully and
thoughtfully
addressed,
including all
details.

The description is
present but is
missing minor
details.

The description is
present but is
missing key
details.

The description is
missing or poorly
presented.

Conclusion,
Including What
You Learned
From This

The conclusion
fully and
thoughtfully
addressed,
including all
details.

The conclusion
and discussion
are present but
are missing minor
details.

The conclusion
and discussion
are present but
are missing key
details.

The conclusion
and discussion are
missing or poorly
presented.

(10 points) (8-9 points) (6-7 points) (0-5 points)
Resources More than 2

resources
2 resources 1 resources No resources

used.
Paper Length More than 2

pages.
2 pages. 1 page. Less than 1 page.

Clear and
Professional
Writing and APA
Format

Writing and format
are clear,
professional, APA
compliant, and
error-free.

Few errors that do
not impede
professional
presentation.

Significant errors
that do not impede
professional
presentation.

Errors impede
professional
presentation;
guidelines not
followed.

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