Posted: August 23rd, 2021

What is marketing? What is strategic planning? 250- 300 words

What is marketing? What is strategic planning? After reviewing this week’s resources and your research, in your own words discuss in detail the relationship between organizational strategy and marketing strategy.

Resources:

text book attached :

A Preface to Marketing Management (textbook) by Peter & Donnelly

Chapter 1: “Strategic Planning and the Marketing Management Process”

Video: https://youtu.be/1DLVy0nV5jE

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