Posted: January 27th, 2022
paraphrase the section of “Ads Implant False Memories” by Jonah Lehrer.
“This idea [the false experience effect], simple as it seems, requires us to completely re-imagine our assumptions about memory. It reveals memory as a ceaseless process, not a repository of inert information. The recall is altered in the absence of the original stimulus, becoming less about what we actually remember and more about what we’d like to remember.”
Place an order in 3 easy steps. Takes less than 5 mins.