Posted: April 24th, 2025

Presentation Outline and Prep

Directions

• Write an outline of the structure of your upcoming website analysis presentation. Click here for the assignment informationLinks to an external site.. for the website analysis presentation assignment. This is what you are creating an outline for. 
• Click here for an example of a website analysis outline Download here for an example of a website analysis outline. Use this as a suggestive guide for your outline. 
• Alongside the content outline, include what design/colors will you use for your presentation. Use these guide to aid you in designLinks to an external site. and color matchingLinks to an external site.. 
• Watch this videoLinks to an external site. on the assertion-evidence model for the presentation. Write briefly about how you will use this model in your final recorded presentation.

on time original

Website Analysis Presentation
Watch Instruction Video here: Website Analysis Presentation

To deepen our exploration of digital literacy and the rhetorical situation
of public/professional rhetoric, create a rhetorical analysis on a website and
present it in a recorded presentation. You are not submitting an essay for
this project– you are submitting a voice-recorded presentation of slides
that you create about your rhetorical analysis. A website is an aggregate
of web pages, a document typically written using html that has a common
domain or sub domain name found in the World Wide Web or the Internet.
Companies may perform a website analysis because they may want to know
how well their website functions or they may need to examine what
competitors do with their web pages. A good website analysis explains how
well the site supports the company’s goals.

Choose a website that you use often, and that might show a part of
your professional or consumer identity or major of study. Your analysis
should focus on the rhetorical situation of a business/organization and their
web audience and the rhetorical appeals used to construct meaning of the
website through technical communication.

Submission Instructions for Presentation:
● Presentation length: 4 minutes (at least) – 10 minutes (at most)

○ Click here to review how to record on PowerPoint or screen
recorder (Canvas) if needed

https://support.microsoft.com/en-us/office/record-a-presentation-2570dff5-f81c-40bc-b404-e04e95ffab33#:~:text=and%20polished%20feel.-,Record%20narration%20and%20timings,the%20PowerPoint%20window%2C%20select%20Record.&text=When%20you’re%20ready%2C%20select,it%2C%20and%20then%20select%20Record.

● Your PowerPoint or Google Slides presentation must be created with
the assertion-evidence model: which requires one full, complete
sentence per slide, and an image instead of bullet points

● Include proper caption for all images in presentation
● Include images or screenshots of website, graphs, data
● Use C.R.A.P. principles of visual design when constructing your

presentation.
● Write your slides in active voice and avoid passive voice when possible

Choose a business’ website, and consider the following:
○ Choose 1 website to analyze, the site should include a social

topic or professional interest you engage in. The website should
include a client/customer-based business or should be a
professional organization invested in audience development.

○ Introduce the rhetorical situation of the business. Identify the
company goals and how they relate to their web presence and
design. State the thesis of your analysis (or the main point of the
presentation) which highlights the rhetorical perspective of your
findings and/or an overarching theme resulting from your
rhetorical analysis, which you will further illustrate in the essay.

■ What’s the overall point of your website analysis?
■ A statistic, or
■ An anecdote, or
■ The importance of the topic

○ Personal digital literacies- Explain your relationship with digital
literacy, how you came to understand this kind of literacy, and
how you became a user of this website.

○ Rhetorical findings- Stating information on the rhetorical
situation of the audience, business or web creators, and content;
rhetorical appeals (ethos, pathos, logos, mythos), ease/difficulty

4 CRAP Design Principles For A Better UX

https://owl.purdue.edu/owl/general_writing/academic_writing/active_and_passive_voice/active_versus_passive_voice.html

of website’s usability and accessibility, stylistic choices and
layout, any rhetorical constraints/freedoms the website allows for
its users, multiple genres working together on the website

○ Recommendations- Write specific user recommendations based
upon the findings in the previous section that would make the
website more user friendly. Refer to the company goals as well as
effective elements of other websites when referencing this
section.

Link to Rubric:
https://docs.google.com/document/d/1ZSQvh72R7PvMTm0zC0HK4EEJX7n
Xe5I_xMTfQkhxXRE/edit?usp=sharing

https://docs.google.com/document/d/1ZSQvh72R7PvMTm0zC0HK4EEJX7nXe5I_xMTfQkhxXRE/edit?usp=sharing

https://docs.google.com/document/d/1ZSQvh72R7PvMTm0zC0HK4EEJX7nXe5I_xMTfQkhxXRE/edit?usp=sharing

https://docs.google.com/document/d/1ZSQvh72R7PvMTm0zC0HK4EEJX7nXe5I_xMTfQkhxXRE/edit?usp=sharing

Website Analysis Outline

(numerals- description section; A, B, C – one sentence about content of section)

I. Introduction of Website and analysis

A. What are the company’s origins?
B. What do they use the website for?

C. What are the company’s goals as listed on the website?

D. Claim (Thesis)- how is the website rhetorically fulfilling (or should better

fulfill) the company’s goals?

II. Findings 1 (possibly an exploration of the rhetorical situation of the

business/website and distinguishing genre elements)

A. Evidence 1- where is it happening on the website?

B. Evidence 2 – why is it important for the company’s goals?

III. Findings 2 (possibly rhetorical appeals-ethos/pathos/logos/mythos)

A. Evidence 1- where is it happening on the website?

B. Evidence 2 – why is it important for the company’s goals?

IV. Findings 3 (possibly any rhetorical constraints and affordances of website users)

A. Evidence 1- where is it happening on the website?

B. Evidence 2 – why is this important for the company’s goals?

V. Findings 4- website’s usability, accessibility and style

a. Evidence 1- who has full access to the website? Who does not?

b. Evidence 1- why is this important for the company’s goals?

VI. Conclusion

a. Does the website ultimately help the company fulfill their goals?

b. What strategies or suggestions do you have to better the company’s

rhetorical engagement?