Posted: April 24th, 2025

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1. Choose one hardware consumer product for Microsoft to focus on for consumer (not business to business) growth 2024-2025. This brand will be the product that Microsoft is counting on for revenue growth.  Refer to the case above. Provide facts and reasoning supporting your choice of at least 150 words.

2. State the brand promise of the chosen brand. (BRAND is the CATEGORY that provides (BENEFIT), (BENEFIT) (BENEFIT). Only one benefit is needed, maximum of three.

Consumer Product Options for Marketing Focus

> Surface & Surface Pro Laptop,

> Surface Duo 2 Phone,

> Upgrade and re-brand Cortana as a true personal assistant like Alexa,

> Other of your choosing.

No posts to others are needed for this assignment.

Grading Rubric

Answer the two questions                  25%

Using facts to answer the questions  25%

Using logic answer the questions       25%

Grammar, and usage                            25%

Total                                                     100%

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