Posted: April 24th, 2025

MGT6

 n this course you will have the opportunity to obtain the GoogleCertification in Fundamentals of Digital Marketing. The Certification will take place in Week 9 of the course.Working towards that certification, you will take a series of online training, FREE, from the Google Digital Garage.The key URL to save for this is here: 

https://learndigital.withgoogle.com/digitalgarage-au/course/digital-marketing

There are a series of 26 modules to take and you will take them throughout this course in various Application Activities.For Application Activity 2, your job is to sign up for this Google Digital Garage, Fundamentals of Digital Marketing training and conduct the following modules:

• Get Noticed on Social Media
• Deep Dive into Social Media

You can expect to spend approximately 1 hour completing these modules in Google.  After completing the modules and reading the material in the textbook this week, Conduct an analysis comparing two of the most famous social media channels, Facebook & Twitter.  Write a 3-4 page comparative analysis that addresses the following questions:

1. What are 2 key strategic advantages that each social media platform has versus the other?
2. What are 2 strategic disadvantages that each social media platform has versus the other?
3. Pick a famous restaurant chain, and review how that restaurant chain markets themselves on Facebook vs Twitter. What marketing tactics does that company do similar and different on each social media channel? For the differences, why do you think market the way they do on each social media channel?
4. What would you recommend that the restaurant chain do to improve their social media presence?

The paper should be double spaced, Times New Roman, APA Format, 12pt font, with a title page and references page. The Title Page and references page do not count towards the 3-4 page minimum. This paper is due Friday of Week 3 by 11:55PM CST.