Posted: April 24th, 2025

Week 4

APA FORMAT 300 words with References and citations 

Welcome to Week 4. Your chapter reading for Week 4 is Chapter 4 from Marketing 5.0 titled, Digital Divide: Making Tech Personal. Social, and Experiential.

Your written assignment should be between 200 – 300 words, well thought-out and it should address the question in its entirety.

Here is your discussion question for Week 4:

In the list below, you will find Positive aspects of digitalization called PROS, and Negative aspects called CONS. Choose 3 PROS and 3 CONS from the list and describe how digitalization impacts them. Feel free to use Internet research to help you answer the question.PROS:

1. Digital economy and wealth creation
2. Big data and lifelong learning
3. Smart living
4. Improved wellness life extension
5. Sustainability and social inclusivity

CONS:

1. Automation and loss of jobs
2. Trust and fear of the unknown
3. Privacy and security concerns
4. Post-truth and misinformation era
5. Digital life-style and behavioral side effects