Posted: April 24th, 2025

Real Life Application

Find a YouTube Video that talks about capturing the Older-Adult Market in Health Care.

Then add a “Discussion” Interaction at the .00 Mark of your Video.    In that interaction answer the questions listed below ; please number the questions with your answers.  Example:  1.  Your answer  2. Your answer  3. Your answer

Grading Rubric:  You will be graded 80% on content and 20% on Spelling/Grammar. 

1. Why is the Older-Adult market an important population to add a new program?

2. What techniques did your video use to capture this market?

3. How did your Video address having a clear marketing plan for the Older-Adult population?

**If you cannot find a Video to address all of these questions, it is ok to answer from knowledge you gained from the Video as well as the Course Readings or your own experience**