Posted: April 25th, 2025

Week 5 Discussion

According to Armstrong (2014), there are five types of markets that customers fit into. Choose one of the five types, explain the importance of it, then explain how you would market to that particular segment. 

Create a 250-300 word original response by Thursday, midnight. Reply to the minimum of 2 peers with 100-150 word responses by Sunday, midnight. Review the attached Dialogue Grading Rubric to ensure the best outcomes for your weekly dialogues.