Posted: May 1st, 2025

7-1 Discussion

Read the required resources for this module. Research an advertising campaign that centers on a healthcare product or service with an emphasis on population health, result-oriented marketing, health behavior change, and effective communication. Think about the target audience. Using what you have learned, discuss the following:

Were appropriate messaging strategies used to reach them?

What communication strategies could have resulted in increased usage?

• How could understanding the population’s culture contribute to success in reaching the audience?
• When responding to your classmates, evaluate their recommendations. Which recommendations do you agree with and why? Are there any suggestions you would make to improve any of their recommendations?

DISCUSS OZEMPIC.

respond to the two peers below

Peer 1

I have selected to research the “Think About Your Eyes” advertising campaign, which aims to raise awareness about the importance of annual comprehensive eye exams for preventing and detecting eye diseases and vision problems. This campaign is a collaborative effort between the American Optometric Association and The Vision Council, with the support of the Vision Impact Institute and Transitions Optical. It targets a wide range of individuals, from children to seniors, and underscores the significance of eye health for the overall population.

Were appropriate messaging strategies used to reach them?

This campaign utilizes various strategies to reach its target audience effectively.

Create awareness: The campaign employs compelling and relatable taglines, such as “Imagine not being able to read this” and “Life is too short for you to miss out on it,” to evoke an emotional response from the audience and prompt them to recognize the implications of neglecting their eye health.

Targeting specific demographics: Tailored advertisements have been developed for specific demographic groups such as parents, children, and seniors. This strategy enables messages to effectively address each group’s unique concerns and requirements. For instance, the advertisement aimed at children discusses the correlation between poor eye health and its impact on learning and academic performance. On the other hand, the ad targeting seniors highlights the increased susceptibility to eye diseases with age. This targeted approach enhances relevance and persuasion, prompting the audience to act.

What communication strategies could have resulted in increased usage?

Offering discounts or coupons for eye exams or glasses could motivate individuals to act.

• Involve eye care professionals in the campaign. These professionals are pivotal in educating and motivating their patients to undergo regular eye examinations. Moreover, they can offer tailored recommendations based on the individual’s eye health and specific needs.

How could understanding the population’s culture contribute to success in reaching the audience?

• In certain societies, there is a significant focus on managing and preventing health issues through regular check-ups and screenings. Recognizing these cultural perspectives can enable the tailoring of campaign messaging to resonate effectively with the target audience.

Culture exerts an influence on communication styles and audience preferences. Some cultures emphasize in-person interactions and personal connections, while others are more receptive to digital and social media communication. Knowledge of these cultural variations enables the campaign to tailor its communication strategies effectively to engage the targeted demographic.

Considerations of paramount importance when comprehending the cultural makeup of a population include the factor of language. Within a diverse populace, language barriers can impede effective communication. The “Think About Your Eyes” campaign strategically addresses this obstacle by disseminating materials in multiple languages, augmenting accessibility to a broader audience.

The “Think About Your Eyes” campaign has adeptly employed messaging strategies to connect with its target demographic. However, the campaign stands to enhance its efficacy by introducing personalized incentives and actively involving eye care professionals. Tailoring messaging and communication strategies to align with the cultural nuances of the target audience can also significantly contribute to its overall success.

Reference:

• The American Optometric Association. (n.d.). Think about your eyes campaign. Retrieved from https://thinkaboutyoureyes.com/
• Peer 2

I saw a commercial on TV the other day for Oak Street Health. This service aims to improve, maintain, and provide preventative interventions for the health and wellbeing in older adults. In the commercial they utilized strategical measures utilizing visuals of elderly individuals and stating the variety of health risks and needs that they might need to improve their health. Understanding the population and culture can assist the organization in addressing the needs, The organization demonstrates their understanding by stating the needs of the elderly population and common health risks that occur. They also provide educational strategies and social activities to facilitate behavioral changes for improvement in the elderly population. Understanding the population can help the organization facilitate the proper needs of education and activities that will be of interest and improve overall health and well-being.