Posted: February 28th, 2023

BUS 225 Homework ( New 1 )

BUS 225 Project Four Template
Press Release

(Replace the bracketed text with your responses. Remove this note before submitting to your instructor.)

[INSERT ATTENTION GRABBING HEADLINE IN ALL CAPS.]

[Insert strong lead sentence.]

[Address the key points appropriate for external audiences.]

[Summarize the diversification decision.]

[Explain why the decision was made.]

[Explain where in the marketplace the new products are launching.]

[Identify who benefits from this product in both the company and the community.]

[Insert closing paragraph incorporating the who, what, when, where, and why.]

[your name]

Sales Department Manager

image1

Project Four Guidelines and Rubric

BUS‐225‐R3804 Crit Bus Skills for Success 23EW3 MA

mySNHU Online Student Services Shapiro Library Academic SupportCourse Menu Tools Help

Project Four Guidelines and Rubric – BUS-225-R3804 Crit Bus Skills for Success 23EW3 https://learn.snhu.edu/d2l/le/content/1228362/viewContent/21951008/View

1 of 5 2/19/2023, 10:37 AM

https://learn.snhu.edu/d2l/le/content/1228362/navigateContent/634/Previous?pId=21950991

https://learn.snhu.edu/d2l/le/content/1228362/navigateContent/634/Next?pId=21950991

https://learn.snhu.edu/d2l/lp/ouHome/defaultHome.d2l

https://learn.snhu.edu/d2l/home/1228362

https://learn.snhu.edu/d2l/lp/ouHome/defaultHome.d2l

https://my.snhu.edu/

https://learn.snhu.edu/d2l/lp/navbars/1228362/customlinks/external/31676

http://libguides.snhu.edu/home

https://learn.snhu.edu/d2l/common/dialogs/quickLink/quickLink.d2l?ou=1228362&type=lti&rcode=snhu-2799265&srcou=6606

Competency

In this project, you will demonstrate your mastery of the following competency:

• Communicate professionally to diverse internal and external

audiences

Scenario

Your presenta�on to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversifica�on strategy you recommended. Since you did so well with the

presenta�on, you have been asked by company leadership to prepare a dra� of the press release that will go out to announce this new strategy. Your press release is meant for the external audience that was not

represented at the all‐stakeholder mee�ng: a group that includes customers, vendors, suppliers, and the general community.

Direc�ons

Complete the Project Four Worksheet in your Soomo webtext and submit it for instructor feedback.

Using the template provided in the suppor�ng materials sec�on below, dra� a press release that reflects your company’s new venture and how it affects the general external audience. Your press release should address

the following rubric criteria:

• Address the key points appropriate for external audiences.

• Summarize the diversifica�on decision.

• Explain why the decision was made.

• Explain where in the marketplace the new products are launching.

• Iden�fy who benefits from this product in both the company and the community.

What to Submit

To complete this project, you must submit your completed press release template of 1 to 2 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA

style.

Suppor�ng Materials

The following resources support your work on the project:

Project Four Template Word Document

Project Four Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Construct an External Press

Release

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Constructs an external press

release that addresses the key

points

appropriate for external

audiences

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

inappropriately addressing

external audiences

Does not a�empt criterion 30

What the Decision Was Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Summarizes the decision

appropriately for external

audiences

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

summary that is incomplete or is

not appropriate for external

audiences

Does not a�empt criterion 1

Why the Decision Was Made Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Summarizes why the decision

was made in a manner

appropriate for external

audiences

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

summary that does not address

Does not a�empt criterion 15



Project Four Guidelines and Rubric – BUS-225-R3804 Crit Bus Skills for Success 23EW3 https://learn.snhu.edu/d2l/le/content/1228362/viewContent/21951008/View

2 of 5 2/19/2023, 10:37 AM

https://learn.snhu.edu/content/enforced/1228362-BUS-225-R3804-OL-TRAD-UG.23EW3/Course%20Documents/BUS%20225%20Project%20Four%20Template x?_&d2lSessionVal=Wp2gNUnSfpfdoSEyWmSY8KWub&ou=1228362

https://app.readspeaker.com/cgi-bin/rsent?customerid=9568&url=https%3A%2F%2Flearn.snhu.edu%2Fcontent%2Fenforced%2F1228362-BUS-225-R3804-OL-TRAD-UG.23EW3%2FFormative%2520Guidelines%2520and%2520Rubric.html&lang=en_us&readid=d2l_read_element_1

summary that does not address

key decision details or is not

appropriate for external

audiences

Where in the Marketspace the

New Products Are Launching

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Summarizes where in the

marketplace the new products

are launching for external

audiences

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

summary that is missing key

elements of the new market

space or is not appropriate for

external audiences

Does not a�empt criterion 15

Who Benefits From This Product

in Both the Company and the

Community

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Summarizes who benefits from

this new product in both the

company and the community

appropriately for external

audiences

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

summary that does not include

benefit to the company or the

community or is not appropriate

for external audiences

Does not a�empt criterion 15

Ar�cula�on of Response Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstra�ng an understanding

of audience and purpose

Shows progress toward

proficiency, but with errors in

grammar, sentence structure,

and spelling, nega�vely

impac�ng readability

Submission has cri�cal errors in

grammar, sentence structure,

and spelling, preven�ng

understanding of ideas

Cita�ons and A�ribu�ons

Uses cita�ons for ideas requiring

a�ribu�on, with few or no minor

errors

Uses cita�ons for ideas requiring

a�ribu�on, with consistent

minor errors

Uses cita�ons for ideas requiring

a�ribu�on, with major errors

Does not use cita�ons for ideas

requiring a�ribu�on

Total: 100%

Project Four Guidelines and Rubric – BUS-225-R3804 Crit Bus Skills for Success 23EW3 https://learn.snhu.edu/d2l/le/content/1228362/viewContent/21951008/View

3 of 5 2/19/2023, 10:37 AM

Project Four Guidelines and Rubric – BUS-225-R3804 Crit Bus Skills for Success 23EW3 https://learn.snhu.edu/d2l/le/content/1228362/viewContent/21951008/View

4 of 5 2/19/2023, 10:37 AM

Reflect in ePortfolio Download Print Open with docReader

Task: View this topic

Activity Details

Project Four Guidelines and Rubric – BUS-225-R3804 Crit Bus Skills for Success 23EW3 https://learn.snhu.edu/d2l/le/content/1228362/viewContent/21951008/View

5 of 5 2/19/2023, 10:37 AM

https://learn.snhu.edu/d2l/le/content/1228362/navigateContent/634/Previous?pId=21950991

https://learn.snhu.edu/d2l/le/content/1228362/navigateContent/634/Next?pId=21950991

javascript:void(0);

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

Type of paper needed:

Pages:

You will get a personal manager and a discount.

Academic level:

We'll send you the first draft for approval by at

Total price:

$0.00

BUS 225 Homework ( New 1 )

BUS 225 Project Four Template Press Release

Expert paper writers are just a few clicks away

Calculate the price of your order

BUS 225 Project Four Template
Press Release