Posted: April 24th, 2025

BUSINESS COMMUNICATION

Scenario:

You work for Natural Organixx, a company that makes organic personal care products such as soaps, shampoos, lotions, and deodorants. Currently, the company advertises its products in traditional ways: through magazine and newspaper advertising, on television, and through in-store displays. You want to propose that the company use social media—such as Facebook, Instagram, Twitter, and YouTube—to gain greater visibility among its target customers—women and men aged 16 to 30.

Objective:

Develop a persuasive Prezi or PowerPoint presentation proposing the use of social media marketing for Natural Organixx, a company that produces organic personal care products. Your goal is to convince the company’s management team of the benefits and outcomes of using social media platforms to enhance visibility among their target customers (women and men aged 16 to 30). 

Conduct web-based research on social media marketing. Based on that research and what you know from your own experience, draft a presentation to the company’s management team an an attempt for them to consider your recommendation. This is a persuasive proposal that identifies the outcomes and benefits that social media marketing will provide for Natural Organixx. Be sure to provide reasoning and, if possible, evidence to support those benefits. Cite your references, especially information you obtain that is not your original content or thoughts.

In your presentation, you want to:

1. Articulate the problem or opportunity that the company can address by having a presence on social media. You may choose to focus on one particular social media tool rather than all of them.
2. Clearly identify the selected social media platforms with specified references. Explain why there is a need for greater visibility among the target customers

   Cite your references if providing a fact about the platforms

3. Present compelling recommendations with supporting details. Cite your references if applicable
4. Overall conclusion that includes a strong finish to your proposal

Deliverables:

• A PowerPoint, Prezi, Canva or other type of slide deck presentation with a professional design.

  No more than 9 content slides. Your title and ending slide are not counted in the 9

• Each slide should contain concise, relevant information. Not too wordy
• Use visuals (e.g., charts, graphs, images) to support your points.
• Ensure that all references are properly cited in the presentation.

Refer to etext CH 14: Developing and Delivering Business Presentations for reference