Posted: April 24th, 2025

D3

“Why Are We Loyal to Certain Brands?” video case

Discuss the following :

• Which customer behavior factors could a brand extract if they were deciding upon offering product choices?
• Which customer behavior factors would a new a brand have to address to overcome the “mere exposure effect”?
• Why are multiple factors important when evaluating customer behaviors? 
• Identify a business that you believe evaluates customer behaviors based on multiple factors. What are those factors? How do those factors bring value to the marketing effort?  

Submission: 2-3 paragraphs, APA