Posted: April 24th, 2025

Discussion Thread: Innovative Revenue Sources

After reading pages 49-51 and chapters 5 & 6 in the text, the following blog post (see Resources section) and relevant links to related posts, think of a sport organization you are involved with or a facility you recently visited and discuss how assets, inventory, and revenue streams are being managed; what are they doing well and what so you think can be improved?

Seek out and share particularly innovative and cutting-edge ways sport properties monetize assets to increase revenue incrementally.  Include Biblical integration in the topic with a Scripture connection or reference and citations and references to at least two sources in addition to those provided in the prompt.

https://blogs.cornell.edu/advancedrevenuemanagement12/2012/03/28/sports-stadium-rm/

SMGT 506

Discussion Assignment Instructions

The student will complete 4 Discussions in this course. The student will post one thread of at least 400 words by 11:59 p.m. (ET) on Sunday of the assigned Module: Week. The student must then post 2 replies of at least 200 words by 11:59 p.m. (ET) on Sunday of the following assigned Module: Week. For each thread, students must support their assertions with at least 2 scholarly citations in APA format. Each reply must incorporate at least 1 scholarly citation in APA format. Any sources cited must have been published within the last ten years. Acceptable sources include relevant articles that are external to the course (i.e. must be in addition to the course text and other course materials provided).