Posted: May 1st, 2025

e: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds fo

r the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services—strategies that align to its mission, vision, goals, and objectives. For this follow-up worksheet task, you will complete a basic budget for implementing the marketing strategies you proposed in that task.

Prompt: First, complete the Module Eight Worksheet by listing the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task. Next, address the following critical elements as outlined in the worksheet:

 Prioritization of Funds: Identify how you will allocate a portion of the funds for each priority.

 Costs: Identify the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget.

 Discussion: Describe why you made the specific budgeting choices of prioritization and specific costs.

IHP 510 Module Eight Worksheet Guidelines and Rubric
Budgeting for Healthcare Marketing
Overview: For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a
department, program, or service of the Missouri Department of Health and Senior Services—strategies that align to its mission, vision, goals, and objectives. For
this follow-up worksheet task, you will complete a basic budget for implementing the marketing strategies you proposed in that task.
Prompt: First, complete the Module Eight Worksheet by listing the target market/demographic, the department/program/service, and the marketing technique
for the three priorities you selected in the Module Six worksheet task. Next, address the following critical elements as outlined in the worksheet:



Prioritization of Funds: Identify how you will allocate a portion of the funds for each priority.
Costs: Identify the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget.
Discussion: Describe why you made the specific budgeting choices of prioritization and specific costs.
Rubric
Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important
exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.
Critical Elements
Prioritization of Funds
Proficient (100%)
Identifies a portion of the funds
to be allocated for each priority
Costs
Identifies the direct, indirect,
hidden, and total costs in the
proposed healthcare marketing
budget
Describes why budgeting choices
were made around prioritization
and specific costs
Discussion
Needs Improvement (75%)
Describes why budgeting choices
were made around prioritization
and specific costs, but with gaps
in detail, clarity, or logic
Not Evident (0%)
Does not identify a portion of
funds to be allocated for each
priority
Does not identify the direct,
indirect, hidden, and total costs
in the proposed healthcare
marketing budget
Does not describe why
budgeting choices were made
around prioritization and specific
costs
Total
Value
25
25
50
100%
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Example
Priority One: Here is where you list the target market/demographic, the department/program/service,
and the marketing technique for the three priorities that you selected in the Module Six worksheet task.
(Ex: white low-income, oral health, and television commercial/s.)
$5,000
$7,000
$10,500
Funds Allocated for the Marketing Campaign: $50,000
Direct Costs
Scriptwriter
• Actors and actresses
• Airtime
Indirect Costs
Manager
• Two staff
Hidden Costs
Outsourcing
$15,000
$7,500
.
$5,000
Total Costs for Priority One:
$50,000
Note: Based on this example, you would have $50,000 remaining for Priority Two and Three.
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Southern New Hampshire University
IHP 510 Module Eight Worksheet
For the Module Six worksheet task, you proposed marketing and
communication strategies based on the target market and
demographics for a department, program, or service of the Missouri
Department of Health and Senior Services.
For this follow-up worksheet task in Module Eight, you will
complete a basic budget for implementing the marketing strategies
you proposed in the Module Six Worksheet. In this task, you will
illustrate how you would allocate $100,000 among the three
campaigns you proposed.
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8-1 Worksheet: Budgeting f…
IHP 510 Module Eight W…
• First, list the target market/demographic, the
department/program/service, and the marketing technique for
the three priorities you selected in the Module Six worksheet
task.
Next, illustrate how you would allocate a portion of the funds
for each priority. Be sure to consider direct, indirect, and
hidden costs. Please see the example below.
Finally, describe why you made the budgeting choices around
prioritization and specific costs.
.
Note: Although you are not being asked to prioritize your marketing
tactics for a specific budget in your final healthcare marketing plan,
this is an important exercise to complete as it is crucial to
understand how healthcare organizations allocate funds for their
marketing campaigns.