Posted: April 24th, 2025

FITOSEEDS 2 parts

A report of 4000-5000 word( component 1)

And a presentation that is in relation to the report ( componet 2 )

https://www.semillasfito.com/en/

The Business Consultancy Project

6IM511

The Business Consultancy Project – 6IM511

Contents
Module Leader 3
Key Dates and Details 3
Component 1 3
Component 2 3
Component 3 4
Description of the Assessments 4
Component 1 4
Component 2 4
Component 3 4
Assessment Content 5
Component 1 5
Component 2 6
Component 3 7
Example structure for BCP Reflection 7
Assessment Rubrics 10
Component 1 10
Component 2 20
Component 3 22
Anonymous Marking 23
Assessment Regulations 23

Module Leader

· Rob Moon

Key Dates and Details

There are
three assessed components in this module which combine to evidence the achievement of the following Learning Outcomes:

· Identify and deploy an appropriate research and consultancy project to collect data on a strategic business situation.

· Critically analyse information drawn from the data and devise realistic recommendations.

· Critically evaluate the likely impact of the recommendations.

· Professionally communicate the outcomes of the project both verbally and in writing to a specialist audience.

Component 1

Assessment Type:

Individual
Report

Assessment weighting:

60%

Word count/Length:

4000-5000 words +/- 10%

Learning Outcomes:

1 – 4

Submission Method:

Turnitin

Component 2

Assessment Type:

Individual
Presentation

Assessment weighting:

40%

Word count/Length:

10 minute presentation/5 minutes of questions

Learning Outcomes:

3 and 4

Submission Method:

Turnitin for materials, face to face presentation to be scheduled

Provisional Feedback Release Date:

3 weeks after the date of the presentation

Component 3

Assessment Type:

Individual
Reflection

Assessment weighting:

P/F

Word count/Length:

Online assesment

Learning Outcomes:

1 – 4

Submission Method:

Turnitin

Description of the Assessments

Component 1

You will submit an individual report (4,000-5,000 words, +/-10%) which is the culmination of a consultancy project with suggestions for action. You must justify your approach to the management of the project and data collection and take into account corporate accountability, ethics and professionalism and any organisational constraints in developing your conclusions and recommendations.

Assesses all learning outcomes.

Component 2

You will present the outcomes of the report in a presentation for the organisation. The presentation is expected to be face-to-face. The presentation will last ten minutes plus up to five minutes for questions and should ‘sell’ the solution to the issue, with justification and plans on evaluating impact. Your presentation should concentrate on the solution to the problem and the details of the recommended project, with reference to justification (but this will not be the main thrust of the presentation). Your presentation will include a section on the expected impact of the project and how this will be evaluated. The presentation in this module should complement (not just repeat) your report and should be a ‘call to action’ for your client company. They need to understand what they can do to follow your plan after watching your presentation.

Component 3

This is an online assessment. There is no rubric or assessment criteria required – it is a self-awareness reflection. Once completed, it needs to be submitted via Turnitin. Feedback will be given by the module team. The reflection link will be launched, via Course Resources in Early November to coincide with the Employability schedule.

Assessment Content

Component 1

Proposed template for the report (but you must make your report specific to your case study organisation and your findings):

Title Page – make this title specific to the project you are recommending – do not use the module title. For example, a report could be called ‘A Project Proposal for an Effective Social Media Campaign for Quad Derby’.

Executive Summary – it is common for students to just write this as an introduction. An Executive Summary should be able to stand instead of the whole report, and as the name suggests, it should summarise each section of the report, including the findings/conclusions drawn in each section.

Contents Page – in Word, you could use the ‘Table of Contents’ tool in ‘References’ (check your version of Word). Or have a look at the contents page of another report or of a book to give you an idea of how this should look. Section and sub-section titles should be aligned to the left, and page numbers to the right. Make sure that you list ‘Appendices’ as a section, and that you list each appendix with a number and a title.

Introduction (to report) – outline the content of the report. Here you are telling the reader what they can expect you to cover in the report.

Your Situational Analysis should end with a clear
Problem Identification. This should not be new information but should come from your situational analysis and should be an assessment of the key, important issues facing the case study organisation.

You must include your findings from your
Primary Data Collection in your report. It could contribute to the Situational Analysis and therefore your Problem Identification. It should complement your secondary research to draw out key findings and problems that the organisation must face, based on (for example) customer or stakeholder views/input. You will work with your seminar tutor and your group to identify areas for primary data collection.

Possibilities (Options) that could be project solutions to the problem/s you have identified. This section allows you to show your awareness that there are several possible approaches to solve problems. This section would include an assessment of the various approaches and draw a conclusion as to the appropriate approach. Students should choose an appropriate model/theory (CBA, Business Case, SAF) to assess the options to show logical justification for the chosen option. This section could also include the findings from your Primary Data Collection, showing how it contributed to the selection of the appropriate project.

Specific Project – Here give DETAILS of the overall project, with aim and objectives and a detailed plan of action. For the detailed plan you could use a Gantt chart that incorporates tasks, timing, costs and human resource allocation. Or you can use the individual tools of the WBS, CPA, RAM or RACI, and budget. It’s up to you to make it very clear to the case study organisation what they need to do to achieve the project you have defined. This section also needs a risk assessment and stakeholder analysis. This section should be underpinned by project management literature, explaining the importance of a detailed project plan.

Conclusion (to report) – summarise what the report has included.

Reference List

Appendices (list each appendix with number and title in the Contents Page)

Marks will be allocated in the following way and a rubric will be used in the marking.

Section

Weighting

Approx. wordcount

Introduction

250

Situational Analysis and Problem Identification

20%

1000

Primary Data Collection

15%

N/A – included in either the Situational Analysis or the Possibilities sections.

Possibilities (Options)

20%

1000

Specific Project and Detailed Plan of Action

25%

1250-1500

Conclusion

250

Presentation

10%

Flow, style, structure, spelling and grammar, accurate reference list and use of citations, appropriate use and presentation of appendices, appropriate contents page, title.

· The words in your Title Page, Executive Summary, Contents Page, Appendices, citations, Headings, Reference List and Glossary (optional) are not counted towards your total.

· You have 10% leeway either way with the total 4000-5000 wordcount, which means that your report could indeed be 3600 – 5500 words long.

· Diagrams, charts and tables are regarded as equivalent to the number of words otherwise occupying that space (therefore a one-page diagram, chart or table is c. 300 words, a half-page c.150 words).

· You should think carefully about what to put in your main report and in the appendices. Supporting information can go in the appendices (plans, charts, transcripts, coded transcript, diagrams) but you will want to draw key points out into the main text, not simply refer to the appendices. Please do NOT put transcripts of primary data collection interviews in the appendices of your report, this would not be in keeping with the promises made to participants around data collection. Instead, all raw data should be analysed and only the resultant findings summarised in the appendices/main text of the report.

Component 2

An example template for your presentation is as follows, but you MUST design it to relate to your own work and your own project:

·
Title Slide

·
Introduction – what is the content of the presentation – what can your audience expect?

·
The Project/Solution – what are you recommending the case study organisation do?

·
Justification – why are you recommending the case study organisation follow your recommended project – here you should bring out the key issues of your secondary research and some key findings from your primary data collection.

·
Detailed Project Plan – details – talk through the Gantt chart, risk analysis and management plan, stakeholder analysis and management plan, costs.

·
Impact and Evaluation – how will the organisation be able to measure that the project has been successful?

·
Conclusion – what have you covered, end on a clear ‘call to action’.

·
Q & A

Marks will be allocated in the following way and a rubric will be used in the marking.

Section

Weighting

Delivery

· commitment/enthusiasm
· verbal communication – voice, pace, clarity, pitch
· style / format
· personal appearance (criterion removed if online delivery)
· non-verbal/body language (criterion removed if online delivery)

20%

Structure

· strong introduction
· overall flow/timing
· clear sections
· strong conclusion with call to action

20%

Supporting Material

For example:
· visual aids
· printed matter
· plans

10%

Content

· interesting
· appropriate
· clarity of key points
· rationale/reasoning
· coherent/convincing arguments
· sound evidence

30%

Primary Data Collection

· the approach to primary data collection is clearly explained, and findings are summarised.

10%

Response to Questions

· ability to handle questions
· quality of answers
· general knowledge

10%

Component 3

This is an online assessment. Once completed, it needs to be submitted via Turnitin.

Sensitivity: Internal

Component 1

Your work will be marked using the following rubric:

Section

Weighting

Approx. wordcount

10/10

EXCEPTIONAL PLUS!

9/10

EXCEPTIONAL

8/10

EXCELLENT

7/10

EXTREMELY GOOD

6/10

VERY GOOD

5/10

GOOD

4/10

SATISFACTORY

3/10

LIMITED

2/10

POOR

1/10

EXTREMELY POOR

Introduction

Outline the content of the report so the reader knows what to expect.

250

No improvements or changes could make the introduction any clearer.

Exceptional introduction which explains exceptionally clearly and with flawless logic, coherence and language, the content of the report.

Excellent introduction, which explains extremely clearly and with excellent logic, coherence and language, the content of the report.

Extremely good introduction which explains the work extremely well, has extremely good logic, coherence, and language

Very good introduction which explains the work very well, and has very good logic, coherence, and language.

Good introduction which explains the work well, and has good logic, coherence, and language.

Satisfactory introduction which explains the work, and has fair logic, coherence, and language.

Unsatisfactory introduction with a lack of logic, coherence, and poor language.

Inadequate, incomplete giving no sense of the content and direction of the work.

Nothing of substance supplied.

Situational Analysis and Problem Identification

Situational Analysis of Case Study Organisation showing appropriate, logical analysis of secondary research. You should use at least two models to analyse the secondary data and we advise you to summarise your findings in a SWOT and/or a TOWS. Your secondary research will come from market information, media reports, industry reports, and academic articles, as well as the case study organisation’s presentations and Q & As.
Your Situational Analysis should end with a clear Problem Identification. This should not be new information but should come from your situational analysis and should be an assessment of the key, important issues facing the case study organisation.

20%

1000

The work is creative, lively and compelling. It illustrates a thoroughly in-depth understanding of content. The work shows an exceptional, critical engagement with complex ideas and concepts. There is an outstanding appreciation of all of the relevant competing perspectives. The work shows an exceptional level of evaluation and illustrates incisive conclusions based on that evaluation. The work reflects an aptitude for applying knowledge in novel circumstances.

The work illustrates a thoroughly in-depth understanding of content. The work shows an exceptional, critical engagement with complex ideas and concepts. There is an outstanding appreciation of all of the relevant competing perspectives. The work shows an exceptional level of evaluation and illustrates incisive conclusions based on that evaluation. The work reflects an aptitude for applying knowledge in novel circumstances.

The work illustrates an in-depth understanding of content. The work shows an excellent, critical engagement with complex ideas and concepts. There is an excellent appreciation of almost all of the relevant competing perspectives. The work shows an advanced level of evaluation. The work reflects some aptitude for applying knowledge in novel circumstances.

The work illustrates an advanced understanding of content as well as issues and problems. The work shows an extremely good, critical engagement with complex ideas and concepts. There is an extremely good appreciation of almost all of the relevant competing perspectives. The work shows an extremely good level of evaluation. The work reflects an attempt at applying knowledge in novel circumstances.

The work illustrates a very good understanding of content as well as issues and problems. The work shows a very good, critical engagement with complex ideas and concepts. There is a very good appreciation of some of the relevant competing perspectives. The work shows a very good level of evaluation. The work reflects an attempt at applying knowledge in novel circumstances.

The work illustrates a good understanding of content as well as issues and problems. The work has a fairly good level of critical engagement with complex ideas and concepts. There is a good appreciation of some of the relevant competing perspectives. The work shows a good level of evaluation. The work reflects some attempt at applying knowledge in novel circumstances.

Demonstrates a satisfactory level of knowledge. The work has a fair level of critical engagement with complex ideas and concepts, and there is a little appreciation of the relevant competing perspectives. The work shows a fair level of evaluation. The work offers limited application of knowledge in novel circumstances.

The work illustrates little understanding of content as well as issues and problems. The work lacks much critical engagement with any ideas and concepts. There may be virtually no appreciation of the relevant competing perspectives. The work shows inadequate evaluation.

The work illustrates no understanding of content or of issues and problems. The work lacks any critical engagement with ideas and concepts. There is no appreciation of the relevant competing perspectives. The work shows no evaluation. The work makes little or no attempt at applying knowledge to any scenarios.

Nothing of substance supplied

Primary Data Collection

You must include your findings from your Primary Data Collection in your report. It could contribute to the Situational Analysis and therefore your Problem Identification. It should complement your secondary research to draw out key findings and problems that the organisation must face, based on (for example) customer or stakeholder views/input. You will work with your seminar tutor and your group to identify areas for primary data collection.

15%

N/A – included in either the Situational Analysis or the Possibilities sections.

The primary data collection is perfectly presented, evaluated and the conclusions are logical and indisputably drawn from the data collection. The work shows an incisive and accurate and full use of the primary data to complement the conclusions drawn from the secondary research.

The primary data collection is exceptionally well presented. The work shows an exceptional level of evaluation and illustrates accurate conclusions based on that evaluation. The primary data collection is mostly used to complement the conclusions drawn from the secondary research.

The primary data collection is excellently presented. The work shows an advanced level of evaluation and illustrates some accurate conclusions based on that evaluation. The primary data collection is mostly used to complement the conclusions drawn from the secondary research.

The primary data collection is extremely well presented. The work shows an extremely good level of evaluation and illustrates some accurate conclusions based on that evaluation. The primary data collection is mostly used to complement the conclusions drawn from the secondary research.

The primary data collection is very well presented. The work shows a very good level of evaluation. Some accurate conclusions are drawn and combined with some of the secondary research to draw some useful conclusions.

The primary data collection is well presented. The work shows a good level of evaluation. Some accurate conclusions are drawn and combined with some of the secondary research to draw some useful conclusions.

The primary data collection is presented but with some shortcomings in logical presentation. The work shows a good level of evaluation. Some conclusions are drawn but there is a lack of combination with the secondary research to draw useful conclusions.

The primary data collection is not well presented. There is little logical evaluation, little combination with the secondary research and few logical conclusions drawn.

The primary data collection and its use is limited.

No evidence of primary data collection.

Possibilities (Options)

This section allows you to show your awareness that there are a number of possible approaches to solve problems. This section would include an assessment of the various approaches, and draw a conclusion as to the appropriate approach. Students should choose an appropriate model/theory (CBA or Business Case or SAF) to assess the options to show logical justification for the chosen option. This section could also include the findings from your Primary Data Collection, showing how it contributed to the selection of the appropriate project.

20%

1000

Nothing of substance supplied

Specific Project and Detailed Plan of Action

Here give DETAILS of the overall project, with aim and objectives and a detailed plan of action. For the detailed plan you could use a Gantt chart that incorporates tasks, timing, costs and human resource allocation. Or you can use the individual tools of the WBS, CPA, RAM or RACI, and budget. It’s up to you to make it very clear to the case study organisation what they need to do to achieve the project you have defined. This section also needs a risk assessment and stakeholder analysis. This section should be underpinned by project management literature, explaining the importance of a detailed project plan.

25%

1250-1500

All necessary tools are used. The thoughtful selection of necessary tools is evidenced, and they are used in a creative and convincing way, showing a complete and thorough understanding of those tools and their application. The work shows an exceptional, critical engagement with complex ideas and concepts. There is an outstanding appreciation of all the relevant competing perspectives. The work shows an exceptional level of evaluation and illustrates incisive conclusions based on that evaluation.

All necessary tools are used. All the selected tools are used in a convincing way, showing an exceptional understanding of those tools and their application. The work shows an exceptional, critical engagement with complex ideas and concepts. There is an outstanding appreciation of all the relevant competing perspectives. The work shows an exceptional level of evaluation and illustrates incisive conclusions based on that evaluation.

All necessary tools are used. All the selected tools are used with an excellent understanding of those tools and their application. The work shows an excellent, critical engagement with complex ideas and concepts. There is an excellent appreciation of all the relevant competing perspectives. The work shows an excellent level of evaluation and illustrates conclusions based on that evaluation.

All necessary tools are used. All the selected tools are used with an extremely good understanding of those tools and their application. The work shows an extremely good, critical engagement with complex ideas and concepts. There is an extremely appreciation of all the relevant competing perspectives. The work shows an extremely proficient level of evaluation and illustrates conclusions based on that evaluation.

There is some deficiency in the tools used (a missing tool or technique that means the plan is not complete). However, the selected tools are used with a very good understanding of those tools and their application. The work shows a very good, critical engagement with complex ideas and concepts. There is a very good appreciation of all the relevant competing perspectives. The work shows a very good level of evaluation and illustrates conclusions based on that evaluation.

There is some deficiency in the tools used (more than one missing tools or techniques that mean the plan is not complete). However, the selected tools are used with a good understanding of those tools and their application. The work shows a good, critical engagement with complex ideas and concepts. There is a good appreciation of all the relevant competing perspectives. The work shows a good level of evaluation and illustrates conclusions based on that evaluation.

There is real deficiency in the tools used (a few missing tools or techniques that mean the plan is not complete). However, some tools are used effectively.

There is limited understanding of the range of tools and techniques that could be used, and consequent lack of use of even a minimal number of tools.

There is no significant project plan to speak of, with limited attention to tasks and activities required.

Nothing supplied in this section.

Conclusion

Summarise what the report has included.

250

No improvements or changes could be made to make the introduction any clearer.

Exceptional conclusion, concludes the work exceptionally well, has good logic, does not bring in new material, has coherency with rest of work.

Excellent conclusion, concludes the work excellently, has good logic, does not bring in new material, has excellent coherency with rest of work.

Extremely good conclusion, concludes the work very well, has very good logic, does not bring in new material, has very good coherency with rest of work.

Very good conclusion, concludes the work very well, has good logic, does not bring in new material, has very good coherency with rest of work.

Good conclusion, concludes the work well, has some good logic, does not bring in new material, has good coherency with rest of work.

Satisfactory conclusion, concludes the work well, has some good logic, does not bring in new material, has good coherency with rest of work.

Unsatisfactory attempt at a conclusion, does not fully conclude the work, has some logic, may bring in new material, has some basic coherency with rest of work.

Weak attempt at a conclusion, but fails to adequately conclude the work, illogical, brings in new material and/or lacks coherency with rest of work.

Nothing supplied.

Presentation  

Flow, style, structure, spelling and grammar, accurate reference list and use of citations, appropriate use and presentation of appendices, appropriate contents page, title.

10%

The work is exceptional in that it is logically presented and error-free. The work is communicated with an exceptional degree of authority as expected of a professional in the discipline.

The work is exceptional in that it is logically presented and error-free. The work is communicated with an exceptional degree of authority that comes close to that expected of a professional in the discipline.

The work is excellent in that it is logically presented and almost error-free. The work is communicated with an excellent degree of authority that comes reasonably close to that expected of a professional in the discipline.

The work is extremely good in that it is logically presented and reasonably error-free. The work is communicated with an extremely good degree of authority that sometimes comes reasonably close to that expected of a professional in the discipline.

The work is very good in that it is mainly logically presented and reasonably error-free. The work is communicated with an occasional glimpse of authority that comes reasonably close to that expected of a professional in the discipline.

The work is of a good standard in that there is an attempt to present it logically and it is reasonably error-free. The work is communicated without very much authority. It requires development to come close to that expected of a professional in the discipline.

Although soundly presented, the work lacks authority. Due to some weaknesses in style, it does not come at all close to that expected of a professional in the discipline.

The work is limited in that it is not logically presented and has errors.

The work is extremely poor in that it is poorly presented and has errors.

Nothing of merit in submitted work or designates work where an academic offence has occurred. Where no work has been submitted the NS notation will apply.

Component 2

Section

Weighting

Mark

Delivery

20%

Exceptional Plus
10/10

Exceptional 
9/10

Excellent
8/10 

Extremely Good 
7/10

Very Good 
6/10

Good 
5/10

 Satisfactory 
4/10

Unsatisfactory 
3/10

 Poor 
2/10

 Very Poor 
1/10

Structure

· strong introduction
· overall flow/timing
· clear sections
· strong conclusion with call to action

20%

Exceptional Plus
10/10

Exceptional 
9/10

Excellent
8/10

Extremely Good 
7/10

Very Good 
6/10
 

Good 
5/10

Satisfactory 
4/10

Unsatisfactory 
3/10

Poor 
2/10

Very Poor 
1/10

Supporting Material

For example:
· visual aids
· printed matter
· plans

10%

Exceptional Plus
10/10

Exceptional 
9/10

Excellent
8/10

Extremely Good 
7/10

Very Good 
6/10

Good 
5/10

Satisfactory 
4/10

Unsatisfactory 
3/10

Poor 
2/10

Very Poor 
1/10

Content

· interesting
· appropriate
· clarity of key points
· rationale/reasoning
· coherent/convincing arguments
· sound evidence

30%

Exceptional Plus
10/10

Exceptional 
9/10

Excellent
8/10

Extremely Good 
7/10

Very Good 
6/10

Good 
5/10

Satisfactory 
4/10

Unsatisfactory 
3/10

Poor 
2/10

Very Poor 
1/10

Primary Data Collection

· the approach to primary data collection is clearly explained, and findings are summarised.

10%

Exceptional Plus
10/10

Exceptional 
9/10

Excellent
8/10

Extremely Good 
7/10

Very Good 
6/10

Good 
5/10

Satisfactory 
4/10

Unsatisfactory 
3/10

Poor 
2/10

Very Poor 
1/10
 

Response to Questions

· ability to handle questions
· quality of answers
· general knowledge

10%

Exceptional Plus
10/10

Exceptional 
9/10

Excellent
8/10

Extremely Good 
7/10

Very Good 
6/10

Good 
5/10

Satisfactory 
4/10

Unsatisfactory 
3/10

Poor 
2/10

Very Poor 
1/10

Component 3

Online structured pro-forma. No rubric required.

Sensitivity: Internal

5
Sensitivity: Internal

Anonymous Marking

Submissions in Turnitin and Blackboard

You must submit your work using your
student number to identify yourself, not your name, apart from for Component 2, which is a presentation and cannot, therefore, be anonymous. In Components 1 and 3, you must not use your name in the text of the work at any point. When you submit your work in Turnitin you must submit your student number within the assignment document
and in the
Submission title field in Turnitin.

Assessment Regulations

The

University’s regulations, policies and procedures

for students define the framework within which teaching and assessment are conducted. Please make sure you are familiar with these regulations, policies and procedures.

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