Posted: February 26th, 2023
One Message, Many Media: Integrated Marketing Campaigns
To examine integrated marketing in action, in this activity, you’re going to tell the story of a particular campaign from your internship brand, selected in Week 1, across multiple media. We want to know what unifies the campaign and how each unique medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why. So, let’s start!
Find one campaign that was supported across multiple media (e.g., TV, print, website, banner ads, social media networks ads, billboard ads, etc.).
If you don’t know how to identify and research major marketing campaigns, search the web or major advertising publications (Try Adweek Links to an external site.or the Adweek YouTube Channel Links to an external site..) for articles about your brand’s advertising campaigns or check your brand’s Twitter feed for recurring ad messages. You can also search MOAT Links to an external site.to find various versions of your brands’ creatives.
Find campaign executions for at least three different media channels (e.g., campaign executions on TV, print, website, banner ads, social media networks ads, billboard ads, etc.). Include the images of each media channel in your post. If you are using a TV commercial or a YouTube ad or any video-based channel, and decide not to link the entire video, you need to at least include a screenshot or still image of the most important shot of that video ad.
Define integrated marking communications (IMC) in your words. Use the text to support your definition.
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