Posted: February 26th, 2023
Directions (This section can be removed prior to submitting this as your final project in Module Seven):
Complete this template by replacing the bracketed text with the relevant information. Use evidence from course and outside resources to support your explanations. Be sure to use complete sentences to address each section of the template.
You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. For Milestone One, you will complete Section One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions, as well as work to complete Section Three of the template, before submitting the finalized template for your final project submission.
[Insert the name of the country you have selected to use for your final project.]
[Explain key benefits of successful global expansion for domestic organizations.]
[Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.]
[Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.]
[Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.]
[Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, values and attitudes, cultural dimensions, and so on. You may fill in the chart below in order to use data and statistics to support your comparisons. Note that tables require only words, phrases, and/or numbers, not complete sentences.]
Category |
United States | [Insert Country Selection From Course Project] | ||||||||||||||||||||||||||||||
Commonly Spoken Languages |
[Insert information.] |
[Insert information.]
|||||||||||||||||||||||||||||||
Commonly Practiced Religions |
[Insert information.]
[Insert information.]
||||||||||||||||||||||||||||||||
Power Distance Index (PDI) |
[Insert information.]
[Insert information.]
||||||||||||||||||||||||||||||||
Individualism Versus Collectivism (IDV) |
[Insert information.]
[Insert information.]
||||||||||||||||||||||||||||||||
Masculinity Versus Femininity (MAS) |
[Insert information.]
[Insert information.]
||||||||||||||||||||||||||||||||
Uncertainty Avoidance Index (UAI) |
[Insert information.]
[Insert information.]
||||||||||||||||||||||||||||||||
Long-Term Orientation Versus Short-Term Normative Orientation (LTO) |
[Insert information.]
[Insert information.]
||||||||||||||||||||||||||||||||
Indulgence Versus Restraint (IVR) |
[Insert information.]
[Insert information.]
[Compare and contrast important political and economic factors for your selected market against those in the domestic market. Factors should include political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.]
Political System |
[Insert information.]
[Insert information.]
Current Leaders |
[Insert information.]
[Insert information.]
Economic Classification |
[Insert information.]
[Insert information.]
Economic Blocs Impacting Trade |
[Insert information.]
[Insert information.]
Gross Domestic Product |
[Insert information.]
[Insert information.]
Purchasing Power Parity |
[Insert information.]
[Insert information.]
Gross Domestic Product Per Capita |
[Insert information.]
[Insert information.]
[Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and important restrictions or documentation.]
[Explain how monetary considerations, such as currency, exchange rates, and exchange-rate management, would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations. Complete the table below to support your explanations using current exchange rates.]
The U.S. Dollar | [Insert Country Selection From Course Project’s Currency] |
Exchange Rate |
[Insert information.]
[Insert information.]
[Explain management and logistics practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws, and their impact on policies and procedures.]
[Describe advantages and disadvantages for traditional modes of entry that would be most appropriate for entering into your selected market.]
[Include any references you cited according to APA format.]
Project Guidelines and Rubric
INT‐220‐J7483 Global Dimensions in Business 23EW3 MA
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In this project, you will demonstrate your mastery of the following competencies:
• Explain the drivers of globaliza�on and how they impact business decisions
• Differen�ate between domes�c and interna�onal business environments
• Describe the factors that contribute to interna�onal market a�rac�veness and entry
Scenario
You are a business analyst working at a small domes�c organiza�on that produces high‐quality cell phone cases. Your organiza�on has begun to see its sales fla�en in the domes�c market. While the organiza�on is not
losing money, leadership would like to explore op�ons to con�nue growth. One op�on that leadership has no�ced compe�tors a�emp�ng is entering interna�onal markets.
You have been asked to examine the benefits, drawbacks, and key considera�ons for your organiza�on to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following interna�onal markets to use for your course project:
• Argen�na
• Brazil
• China
• India
• Indonesia
• Japan
• Nigeria
• Russia
• South Africa
• Turkey
If you would like to use another country for your course project, please reach out to your instructor.
Direc�ons
Develop a business brief that explains why many organiza�ons are inves�ng in efforts to expand their businesses interna�onally, the key impacts of global business, and cultural considera�ons for entering the global
market. You will then create a market profile and outline market considera�ons for your chosen interna�onal market. Use the Business Brief Template in the What to Submit sec�on to complete this project.
1. Drivers for Global Entry: Explain the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considera�ons using evidence from course and outside
resources to support your explana�ons.
A. Purpose of Global Expansion: Explain key benefits of successful global expansion for domes�c organiza�ons.
B. Business Impacts of Global Business: Explain how global expansion of a domes�c organiza�on can impact business opera�ons such as strategic planning, marke�ng, supply‐chain management, human
resources, and so
on.
C. Societal Impacts of Global Business: Explain how the global expansion of organiza�ons has impacted society, ci�ng specific examples regarding culture, transporta�on, employment, infrastructure, and
environmental climate.
D. Cultural Considera�ons for Global Business: Explain the importance of researching the culture of a poten�al global market prior to market entry, as well as key cultural considera�ons to explore to inform
expansion decisions.
2. Market Profile: Compare and contrast important cultural, poli�cal, and economic elements of your selected market versus the United States to explain similari�es and differences between cultural prac�ces,
a�tudes, economic factors, and poli�cal environments.
A. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domes�c market, including communica�on, values and a�tudes, cultural dimensions, and so
on.B. Poli�cal and Economic Profile: Compare and contrast important poli�cal and economic factors for your selected market against those in the domes�c market, including poli�cal systems, current leaders,
and economic measures or characteris�cs used in classifica�on.
C. Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the domes�c market, including trade restric�ons, regula�ons of
products or services, legal processes for business transac�ons, and import restric�ons or documenta�on.
3. Market Considera�ons: Compare and contrast important market considera�ons for your selected market against those in the domes�c market. Explain the similari�es, differences, and considera�ons for
conduc�ng business between the two markets, such as general legal and regulatory requirements, monetary and management logis�cs, and mode‐of‐entry considera�ons.
A. Monetary Considera�ons: Explain how monetary considera�ons such as currency, exchange rates, and exchange‐rate management would impact the organiza�on’s decision to expand into your selected
market, using current exchange rates between your selected country and the United States to support your explana�ons.
B. Management and Logis�cs Considera�ons: Explain management and logis�cs prac�ces that best address human‐resource considera�ons for your selected market, such as management approaches or staff
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C. Mode of Entry Considera�ons: Describe advantages and disadvantages for tradi�onal modes of entry that would be most appropriate for entering into your selected market.
What to Submit
To complete this project, you must submit the following:
Template: Business Brief
Your completed Business Brief template should be a 750‐ to 1,000‐word Word document. Sources should be cited according to APA style.
Suppor�ng Materials
The following resource supports your work on the project:
Shapiro Library Research Guide: INT 220 Research Guide
Research guides are developed by librarians to help you find and locate the informa�on you need for your classes, papers, and projects. Use this library guide to assist you in exploring your selected market. Please note
that if you are approved by your instructor to use a market not listed in the scenario you will need to conduct research on your own.
Project Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Drivers for Global Entry: Purpose of Global Expansion
Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner
Explains key benefits of successful global expansion for domes�c organiza�ons
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorpora�ng more suppor�ng evidence from course resources or including more key benefits of successful global expansion for domes�c organiza�ons
Does not a�empt criterion 8
Drivers for Global Entry:
Business
Impacts of Global Business Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve mannerExplains how global expansion of a domes�c organiza�on can impact business opera�ons such as strategic planning, marke�ng, supply‐chain management, and human resources
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how global expansion can impact business opera�ons
Does not a�empt criterion 8Drivers for Global Entry: Societal Impacts of Global Business
Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve mannerExplains how global expansion of organiza�ons has impacted society, ci�ng specific examples regarding culture, transporta�on, employment, infrastructure, and environmental climate
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how global expansion can impact society or providing more relevant examples
Does not a�empt criterion 8Drivers for Global Entry: Cultural Considera�ons for Global
Business Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve mannerExplains the importance of researching the culture of a poten�al global market prior to market entry, as well as key cultural considera�ons to explore to inform expansion decisions
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how cultural factors can influence decision making and approaches to expansion
Does not a�empt criterion 8Market Profile: Cultural Profile Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner
Compares and contrasts important cultural elements of the selected market against those in the domes�c market, including communica�on, values, a�tudes, and social structure
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the cultural comparison or comparing addi�onal cultural elements
Does not a�empt criterion 8 Project Guidelines and Rubric - INT-220-J7483 Global Dimensions in Business 23EW3 https://learn.snhu.edu/d2l/le/content/1228595/viewContent/22153338/View3 of 7 2/12/2023, 10:55 AM
https://learn.snhu.edu/content/enforced/1228595-INT-220-J7483-OL-TRAD-UG.23EW3/Course%20Documents/INT%20220%20Business%20Brief%20Template x?isCourseFile=true&_&d2lSessionVal=42HoIvGlrl8WJ6wEq3ZIO4Pjz&ou=1228595 https://learn.snhu.edu/content/enforced/1228595-INT-220-J7483-OL-TRAD-UG.23EW3/Course%20Documents/INT%20220%20Business%20Brief%20Template x?isCourseFile=true&_&d2lSessionVal=42HoIvGlrl8WJ6wEq3ZIO4Pjz&ou=1228595 https://libguides.snhu.edu/int220 https://libguides.snhu.edu/int220Market Profile: Poli�cal and Economic Profile
Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve mannerCompares and contrasts important poli�cal and economic factors for the selected market against those in the domes�c market, including poli�cal systems, leaders, ideologies, economic measures or characteris�cs, and government interven�on on trade
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the poli�cal and economic comparison or comparing addi�onal relevant factors
Does not a�empt criterion 8Market Profile: Legal and Regulatory Profile
Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve mannerCompares and contrasts important legal and regulatory requirements of the selected market against those in the domes�c market, including trade restric�ons, regula�ons of products or services, legal processes for business transac�ons, and import restric�ons or documenta�on
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the legal and regulatory comparison or comparing addi�onal relevant factors
Does not a�empt criterion 8Market Considera�ons: Monetary
Considera�ons
Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve mannerExplains how monetary considera�ons such as currency, exchange rates, and exchange‐ rate management would impact the organiza�on’s decision to expand into the selected market, using current exchange rates between the selected country and the United States to support explana�ons
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how monetary considera�ons can influence decision making and approaches to expansion or using current exchange rates to support explana�ons
Does not a�empt criterion 8Market Considera�ons: Management and Logis�cs
Considera�ons Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve mannerExplains management and logis�cs prac�ces that best address human resource considera�ons for the selected market, such as management approaches, policies and procedures, global or expatriate staffing, and labor laws
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how management and logis�cs may influence the approach to expansion
Does not a�empt criterion 13
Market Considera�ons: Mode of Entry Considera�ons
Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve mannerDescribes advantages and disadvantages for tradi�onal modes of entry that would be most appropriate for entering the selected market
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining mode‐of‐entry approaches or further describing the advantages and disadvantages of the selected modes of entry
Does not a�empt criterion 13Ar�cula�on of Response Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability
Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng understanding of ideas
5Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring a�ribu�on, with few or no minor errors
Uses cita�ons for ideas requiring a�ribu�on, with consistent minor errors
Uses cita�ons for ideas requiring a�ribu�on, with major errors
Does not use cita�ons for ideas requiring a�ribu�on
5Total: 100%
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