Posted: February 27th, 2023
Conventional wisdom holds that better usually wins. However, in the article
“When It Comes to B2B Branding, Different Beats Better,”
B2B marketing expert Christopher Ryan maintains being better is not enough. Ryan emphasizes the need to differentiate a brand from competition. He suggests rather than striving to be better or best, a business should tell the story of how it is different from everyone else in its space.
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