Posted: April 24th, 2025

monica

The Unit 1 Assignment is based on the competitive and  macroenvironmental factors that impact a business,  As a reminder, competitive environmental factors include  rivals, new competitors, customers, substitute services, and suppliers.  Macroenvironmental factors include laws and regulations, the economy,  technology, demographics, and social values.

For this assignment, you will choose a company that interests you.  Choose wisely, as you will evaluate aspects of this company in various  ways throughout the course.

• Visit the Hoover’s Company Records guide  . This guide provides an overview of various  public companies in terms of both internal and external factors.
• Choose one of the company’s profiled by Hoover’s. It is best to choose a company with which you are already familiar.
• Read the guide for your chosen company, paying attention to note  factors that relate to the environmental factors as described in Chapter  3 of the text.
• Using this document and your own experience and knowledge of the  company, prepare a summary that describes each of the competitive and  macroenvironmental factors forming your chosen company’s overall  business environment.

Assignment Checklist:

• Utilize the Unit 1 template.
• Provide one example, with supporting details, of how each of the ten  competitive and macroenvironmental factors impacts your chosen company. 

  Rivals
  New competitors
  Suppliers
  Customers
  Substitutes
  Laws and politics
  Economy
  Technology
  Demographics
  Social factors

1

2

Competitive and Macroenvironment Factors

Student Name

Purdue University Global

Course

Instructor

Date

Competitive and Macroenvironment Factors

Introduction

In this section, you will introduce the topic and outline the main points of your paper.

Impact on (Insert your company name here)

Competitive Environment

Provide one example with supporting details of how each of the five competitive factors impacts your chosen company. Utilize your textbook and Hoover’s Company Records guide located in the Purdue University Global library.

Rivals

New competitors

Suppliers

Customers

Substitutes

Macroenvironment

Provide one example with supporting details of how each of the five macroenvironmental factors impacts your chosen company. Utilize your textbook and Hoover’s Company Records guide located in the Purdue University Global library.

Laws and politics

Economy

Technology

Demographics

Social factors

Conclusion

Wrap up your paper here. Please remember that this is a synopsis of your paper, and you should not add any additional information.

References

Bateman, T., & Konopaske, R. (2021).
M: Management 2024 Release. McGraw-Hill Higher Education (US).

https://purdueuniversityglobal.vitalsource.com/books/9781264209552