Posted: February 26th, 2023

Price Strategy

 

This week, you will have an opportunity to practice identifying price strategies for six different products and services. Fill out the below table and submit it to Waypoint as the journal requirement for this week. You can access the table by downloading the

Week 3 Journal Entry

Download Week 3 Journal Entry

template.

Brand, Product, or ServiceName Pricing Strategy from Table 5.3Pricing Strategy Definition and UseYour Rationale for the Pricing Strategy Selection

Royal TreatmentLinks to an external site.

Pet grooming and pet spa services for dogs and cats

Custom ShoesLinks to an external site.

Converse customizable shoes

A restaurant’s designed three-course dinner package for couples on February 14 of each year (Valentine’s Day).

PearlsAndLavenderLinks to an external site.

Handmade ceramic and brass jewelry offered by a self-employed designer on Etsy

Southwest AirlinesLinks to an external site.

The world’s largest low-cost carrierOff-season hotel room prices on weekdays

BUS 330 Principles of Marketing

Week 3 Journal

Week 3 Journal

Pet grooming and pet spa services for dogs and cats

 
 
 
 

 
 
 
 
 

 
 
 
 
 

 

 

 

Brand, and Product, or

Service

Name Pricing Strategy from Table 5.3

Pricing Strategy Definition and Use

Your Rationale for the Pricing Strategy Selection

Royal Treatment

 

Custom-made

Converse Shoes

3 Restaurants’ (of your choice) course dinner menu on Feb 14 of each year.

PearlsAndLavender
Hand-made ceramic and brass jewelry offered by a self-employed.

Southwest Airlines
The world’s largest low-cost carrier.

Off-season hotel room prices on weekdays.

2

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