Posted: April 24th, 2025

Week 2 Dialogue: Identifying a Target Market

In this week’s discussion post, you will analyze the target market of a company of your choice. Using Target Marketing Segmentation (Demographic, Psychographic, Geographic, and Behavioral Segmentation), determine the company’s ideal customer.

(Here are some examples of companies you could choose from: Nike, Tesla, White House Black Market, Starbucks, Lululemon, Under Armour, Netflix, Dove, Zara, Microsoft, Lowe’s – to name a few.)

• Who is the company’s target demographic?

  (What age group, gender, and income level characterize the primary audience for your company’s product/ service?) 

• What is the company’s psychographic segment?

  (What lifestyle, values, interests, or personality traits define the attitudes and behaviors of the company’s ideal customer?) 

• What is the company’s target geographic segment?

  (Are they local? Regional? National? International? What cities, regions, or countries does the company focus on for sales and marketing?) 

• What is the company’s target behavioral segment?

  (What behaviors or buying habits define the company’s ideal customer?) 

Seek to use at least 2 references to help support your arguments. Reply to at least two classmates by adding to their findings, identifying which points of their target market description you agree with and which ones you believe need adjustments. Defend your reasoning by using at least one external reference for each reply.

Your initial discussion post (250-300 words) is due by Thursday night at 11:59 PM, with two response posts (100-150 words) to classmates’ posts due by Sunday at 11:59 PM.